{"id":2766,"date":"2016-02-16T05:07:38","date_gmt":"2016-02-16T05:07:38","guid":{"rendered":"http:\/\/musilda.cz\/?p=2766"},"modified":"2016-02-16T05:07:38","modified_gmt":"2016-02-16T05:07:38","slug":"penalizace-google-pro-wordpress-weby-pouzivajici-pluginy-pro-recepty","status":"publish","type":"post","link":"https:\/\/affinite.io\/cs\/penalizace-google-pro-wordpress-weby-pouzivajici-pluginy-pro-recepty\/","title":{"rendered":"Penalizace Google pro WordPress weby, pou\u017e\u00edvaj\u00edc\u00ed pluginy pro recepty"},"content":{"rendered":"<p>Vyu\u017e\u00edv\u00e1te pluginy, kter\u00e9 definuj\u00ed strukturovan\u00e1 data? Tak pozor, p\u0159i vyu\u017eit\u00ed n\u011bkter\u00fdch z nich, v\u00e1s m\u016f\u017ee Google penalizovat.<\/p>\n<p>Pokud nev\u00edte, co to jsou stukturovan\u00e1 data, \u010dasto ozna\u010dovan\u00e1, jako rich snippets, jde o \u010d\u00e1st z\u00e1pisu v k\u00f3du str\u00e1nky, jen\u017e d\u00e1v\u00e1 Google dopl\u0148kov\u00e9 informace, pro vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p>D\u00edky spr\u00e1vn\u00e9mu pou\u017eit\u00ed, se u va\u0161eho webu, ve v\u00fdpisu vyhled\u00e1v\u00e1n\u00ed, m\u016f\u017ee zobrazit t\u0159eba hodnocen\u00ed, nebo program divadla.<\/p>\n<p>A jako ka\u017ed\u00e1 z\u00e1le\u017eitost, kter\u00e1 n\u011bjak\u00fdm zp\u016fsobem m\u016f\u017ee p\u0159iv\u00e9st n\u00e1v\u0161t\u011bvn\u00edky na web, zaujalo to podvodn\u00ed\u010dky, kte\u0159\u00ed za\u010dali generovat fale\u0161n\u00e1 strukturovan\u00e9 data. Co\u017e Google nenechal jen tak, <a href=\"https:\/\/www.seroundtable.com\/google-spammy-structured-markup-notifications-18061.html\" target=\"_blank\" rel=\"noopener\">viz.\u00a0https:\/\/www.seroundtable.com\/google-spammy-structured-markup-notifications-18061.html<\/a><\/p>\n<p>Rich snippets jsou velmi dobr\u00e1 v\u011bc, pro zviditeln\u011bn\u00ed va\u0161eho webu, ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, tak pro\u010d je nepou\u017e\u00edt. \u0158ada plugin\u016f, v\u010detn\u011b WooCommerce, pou\u017e\u00edv\u00e1 strukturovan\u00e1 data. A to v\u010detn\u011b plugin\u016f, pro weby s recepty.<\/p>\n<p>A pr\u00e1v\u011b na probl\u00e9m s pluginy, pro recepty, upozornil <a href=\"https:\/\/twitter.com\/PavelUngr\" target=\"_blank\" rel=\"noopener\">Paver Ungr<\/a> na Twitteru, kdy\u017e sd\u00edlel tento \u010dl\u00e1nek\u00a0<a href=\"https:\/\/www.seroundtable.com\/google-rich-snippet-manual-actions-increase-21600.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.seroundtable.com\/google-rich-snippet-manual-actions-increase-21600.html<\/a><\/p>\n<p>Z n\u011bj vypl\u00fdv\u00e1, \u017ee p\u0159i pou\u017eit\u00ed t\u011bchto plugin\u016f, v\u00e1s m\u016f\u017ee postihnout penalizace, za nadm\u011brn\u00e9 pou\u017e\u00edv\u00e1n\u00ed snippet\u016f. Probl\u00e9mem je, \u017ee i kdy\u017e by se snippety nem\u011bly pou\u017e\u00edvat na ka\u017ed\u00e9 str\u00e1nce, tak je ty pluginy nacpou v\u0161ude.<\/p>\n<p>Jedn\u00e1 se o pluginy:<\/p>\n<ul>\n<li>WP-Ultimate Recipe<\/li>\n<li>Ziplist<\/li>\n<li>Yummly<\/li>\n<li>EasyRecipe Plus<\/li>\n<\/ul>\n<p>P\u0159i jejich pou\u017e\u00edv\u00e1n\u00ed na v\u00e1s m\u016f\u017ee v Google Webmaster Tools, \u010dekat zpr\u00e1va o manu\u00e1ln\u00ed penalizaci webu.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vyu\u017e\u00edv\u00e1te pluginy, kter\u00e9 definuj\u00ed strukturovan\u00e1 data? Tak pozor, p\u0159i vyu\u017eit\u00ed n\u011bkter\u00fdch z nich, v\u00e1s m\u016f\u017ee Google penalizovat. Pokud nev\u00edte, co to jsou stukturovan\u00e1 data, \u010dasto ozna\u010dovan\u00e1, jako rich snippets, jde o \u010d\u00e1st z\u00e1pisu v k\u00f3du str\u00e1nky, jen\u017e d\u00e1v\u00e1 Google dopl\u0148kov\u00e9 informace, pro vyhled\u00e1v\u00e1n\u00ed. D\u00edky spr\u00e1vn\u00e9mu pou\u017eit\u00ed, se u va\u0161eho webu, ve v\u00fdpisu vyhled\u00e1v\u00e1n\u00ed, m\u016f\u017ee zobrazit<\/p>\n","protected":false},"author":1,"featured_media":2768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,31],"tags":[179,183],"class_list":["post-2766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","category-wordpress-pluginy","tag-google","tag-google-penalizace"],"_links":{"self":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/2766"}],"collection":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/comments?post=2766"}],"version-history":[{"count":0,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/2766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media\/2768"}],"wp:attachment":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media?parent=2766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/categories?post=2766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/tags?post=2766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}