{"id":4902,"date":"2017-12-08T14:00:00","date_gmt":"2017-12-08T14:00:00","guid":{"rendered":"https:\/\/musilda.cz\/?p=4902"},"modified":"2017-12-08T14:00:00","modified_gmt":"2017-12-08T14:00:00","slug":"strukturovana-data-i-uvod","status":"publish","type":"post","link":"https:\/\/affinite.io\/cs\/strukturovana-data-i-uvod\/","title":{"rendered":"Strukturovan\u00e1 data I: \u00davod"},"content":{"rendered":"

Microdata, Schema.org nebo Rich Snippets jsou term\u00edny, se kter\u00fdmi se setkal pravd\u011bpodobn\u011b ka\u017ed\u00fd, kdo se zaj\u00edm\u00e1 o optimalizaci pro vyhled\u00e1va\u010de. V\u0161echny uveden\u00e9 term\u00edny ozna\u010duj\u00ed strukturovan\u00e1 data, kter\u00e1 vyhled\u00e1va\u010di usnad\u0148uj\u00ed pochopen\u00ed obsahu str\u00e1nky, proto\u017ee mu poskytuj\u00ed konkr\u00e9tn\u00ed informace nap\u0159\u00edklad o tom, kdo je autorem \u010dl\u00e1nku, jak\u00e1 je cena produktu a jeho hodnocen\u00ed, po\u010det kalori\u00ed a doba p\u0159\u00edpravy receptu, data kon\u00e1n\u00ed nadch\u00e1zej\u00edc\u00edch ud\u00e1lost\u00ed a mnoho dal\u0161\u00edch informac\u00ed.\"\"<\/a> \"\"<\/a> \"\"<\/a>
\nNa uk\u00e1zk\u00e1ch strukturovan\u00fdch dat vid\u00edte p\u0159\u00edklady v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed v Google. Krom\u011b standardn\u00edch meta informac\u00ed, jako jsou titulek, popis a url adresa vid\u00edme tak\u00e9 n\u00e1hledov\u00fd obr\u00e1zek, hodnocen\u00ed, po\u010det recenz\u00ed, dobu p\u0159\u00edpravy, data a m\u00edsta kon\u00e1n\u00ed koncert\u016f nebo cenu a stav skladu elektronick\u00e9 knihy. V\u0161echny tyto informace Google zobrazuje pr\u00e1v\u011b d\u00edky spr\u00e1vn\u00e9mu ozna\u010den\u00ed pomoc\u00ed strukturovan\u00fdch dat. Vzhledem k tomu, \u017ee se jedn\u00e1 o pom\u011brn\u011b komplexn\u00ed t\u00e9ma, rozhodli jsme se vydat cestou kr\u00e1tk\u00e9ho seri\u00e1lu.<\/p>\n

Na co se m\u016f\u017eete t\u011b\u0161it<\/h2>\n

P\u0159esto\u017ee se jedn\u00e1 vlastn\u011b o jedno t\u00e9ma, \u010dek\u00e1 n\u00e1s v\u011bt\u0161\u00ed mno\u017estv\u00ed kapitol, abychom dostali celkovou p\u0159edstavu o tom, jak spr\u00e1vn\u011b se strukturovan\u00fdmi daty pracovat. Co n\u00e1s tedy vlastn\u011b \u010dek\u00e1?<\/p>\n

Srovn\u00e1n\u00ed form\u00e1t\u016f strukturovan\u00fdch dat<\/strong>\u00a0– pod\u00edv\u00e1me se detailn\u011bji na v\u0161echny podporovan\u00e9 form\u00e1ty ze strany vyhled\u00e1va\u010de, tedy na JSON-LD, Microdata a RDFa, jejich srovn\u00e1n\u00ed, v\u00fdhody a nev\u00fdhody a pot\u00e9 se detailn\u011bji zam\u011b\u0159\u00edme na pr\u00e1ci s JSON-LD.<\/p>\n

Generov\u00e1n\u00ed dat a manu\u00e1ln\u00ed vkl\u00e1d\u00e1n\u00ed<\/strong> – p\u0159esto\u017ee existuje velk\u00e1 \u0159ada n\u00e1stroj\u016f p\u0159\u00edmo pro WordPress, kter\u00e9 usnad\u0148uj\u00ed vkl\u00e1d\u00e1n\u00ed dat bez nutnosti psan\u00ed samotn\u00e9ho k\u00f3du, uk\u00e1\u017eeme si tak\u00e9 dal\u0161\u00ed mo\u017enosti, jak tato data z\u00edskat a n\u00e1sledn\u011b je vkl\u00e1dat do webu bez pou\u017eit\u00ed plugin\u016f, co\u017e se m\u016f\u017ee hodit v p\u0159\u00edpad\u011b, \u017ee nechceme str\u00e1nky zbyte\u010dn\u011b zat\u011b\u017eovat.<\/p>\n

\u0158e\u0161en\u00ed probl\u00e9m\u016f se zobrazov\u00e1n\u00edm<\/strong> – skute\u010dnost, \u017ee m\u00e1me strukturovan\u00e1 data na webu nemus\u00ed je\u0161t\u011b znamenat, \u017ee je Google vezme v potaz a zobraz\u00ed je ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. \u0158ekneme si tedy v\u00edce o tom, pro\u010d nejsou na\u0161e data zobrazov\u00e1na a jak takov\u00e9 probl\u00e9my \u0159e\u0161it.<\/p>\n

Testov\u00e1n\u00ed strukturovan\u00fdch dat<\/strong> – vysv\u011btl\u00edme si, jak spr\u00e1vn\u011b testovat strukturovan\u00e1 data<\/p>\n

Druhy sch\u00e9mat, pou\u017eit\u00ed a kombinov\u00e1n\u00ed<\/strong> – pod\u00edv\u00e1me se podrobn\u011bji na sch\u00e9mata a jejich sety informac\u00ed.<\/p>\n

Pluginy pro pr\u00e1ci se strukturovan\u00fdmi daty ve WordPressu<\/strong> – P\u0159edev\u0161\u00edm si ale p\u0159ibl\u00ed\u017e\u00edme a srovn\u00e1me v\u0161echny zaj\u00edmav\u00e9 pluginy pro vkl\u00e1d\u00e1n\u00ed strukturovan\u00fdch dat do va\u0161eho webu postaven\u00e9ho na redak\u010dn\u00edm syst\u00e9mu WordPress.<\/p>\n

Z\u00e1v\u011brem<\/h3>\n

Strukturovan\u00e1 data jsou skv\u011blou mo\u017enost\u00ed, jak z\u00edskat nov\u00e9 n\u00e1v\u0161t\u011bvn\u00edky pro va\u0161e webov\u00e9 str\u00e1nky prost\u0159ednictv\u00edm vyhled\u00e1va\u010de. P\u0159esto\u017ee se m\u016f\u017ee na prvn\u00ed pohled zd\u00e1t, \u017ee se jedn\u00e1 o pom\u011brn\u011b slo\u017eitou z\u00e1le\u017eitost, rozhodn\u011b tak tomu nen\u00ed. Nicm\u00e9n\u011b, jako v p\u0159\u00edpad\u011b mnoha dal\u0161\u00edch metod optimalizace pro vyhled\u00e1va\u010de, m\u016f\u017ee nespr\u00e1vn\u011b pou\u017eit\u00ed zp\u016fsobit \u0161kody m\u00edsto u\u017eitku, pr\u00e1v\u011b proto jsme si pro v\u00e1s p\u0159ipravili tento seri\u00e1l, kter\u00fd v\u00e1m poskytne ve\u0161ker\u00e9 pot\u0159ebn\u00e9 informace.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Microdata, Schema.org nebo Rich Snippets jsou term\u00edny, se kter\u00fdmi se setkal pravd\u011bpodobn\u011b ka\u017ed\u00fd, kdo se zaj\u00edm\u00e1 o optimalizaci pro vyhled\u00e1va\u010de. V\u0161echny uveden\u00e9 term\u00edny ozna\u010duj\u00ed strukturovan\u00e1 data, kter\u00e1 vyhled\u00e1va\u010di usnad\u0148uj\u00ed pochopen\u00ed obsahu str\u00e1nky, proto\u017ee mu poskytuj\u00ed konkr\u00e9tn\u00ed informace nap\u0159\u00edklad o tom, kdo je autorem \u010dl\u00e1nku, jak\u00e1 je cena produktu a jeho hodnocen\u00ed, po\u010det kalori\u00ed a doba<\/p>\n","protected":false},"author":1,"featured_media":4905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[331,337,369],"class_list":["post-4902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-navody","tag-rich-snippets","tag-schema-org","tag-strukturovana-data"],"_links":{"self":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/4902"}],"collection":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/comments?post=4902"}],"version-history":[{"count":0,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/4902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media\/4905"}],"wp:attachment":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media?parent=4902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/categories?post=4902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/tags?post=4902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}