{"id":4988,"date":"2018-03-12T20:52:30","date_gmt":"2018-03-12T20:52:30","guid":{"rendered":"https:\/\/musilda.cz\/?p=4988"},"modified":"2018-03-12T20:52:30","modified_gmt":"2018-03-12T20:52:30","slug":"jak-overit-wordpress-web-pro-google-search-konzoli","status":"publish","type":"post","link":"https:\/\/affinite.io\/cs\/jak-overit-wordpress-web-pro-google-search-konzoli\/","title":{"rendered":"Jak ov\u011b\u0159it WordPress web pro Google search konzoli"},"content":{"rendered":"<p>Zcela jist\u011b v\u00edte, co je Google Analytics a jak vlo\u017eit m\u011b\u0159\u00edc\u00ed k\u00f3d do str\u00e1nky. Mo\u017en\u00e1 ale netu\u0161\u00edte, co to je Google Search Console a pro\u010d po v\u00e1s n\u011bkdo chce ov\u011b\u0159en\u00ed.<\/p>\n<h2>Co je to Google Search Console?<\/h2>\n<p>S t\u00edmto n\u00e1strojem jste se mohli d\u0159\u00edve setkat pod n\u00e1zvem Google Webmaster Tools, ne\u017e jej Google p\u0159ejmenoval. Zjednodu\u0161en\u011b se jedn\u00e1 o soubor n\u00e1stroj\u016f, kter\u00e9 jsou zcela zdarma a pomohou v\u00e1m se spr\u00e1vou va\u0161eho webu. O Search konzoli je mnoho jin\u00fdch \u010dl\u00e1nk\u016f, na\u0159\u00edklad tento na <a href=\"https:\/\/365tipu.cz\/2015\/05\/11\/tip131-k-cemu-jsou-dobre-google-webmaster-tools-a-jak-tam-pridat-blog-na-wordpress-com-blog-a-proc-to-vlastne-chtit\/\" target=\"_blank\" rel=\"noopener\">365tipu.cz<\/a>.<\/p>\n<p><strong>Z m\u00e9ho pohledu jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed tyto funkce:<\/strong><\/p>\n<ul>\n<li>kontrola, zda m\u00e1te spr\u00e1vn\u011b vytvo\u0159en soubor <strong>robots.txt<\/strong><\/li>\n<li>vlo\u017een\u00ed sitemapy, pro rychlej\u0161\u00ed indexov\u00e1n\u00ed<\/li>\n<li>zobrazov\u00e1n\u00ed vyhled\u00e1vac\u00edch dotaz\u016f<\/li>\n<li><strong>indexace webu<\/strong><\/li>\n<li>kontrola 404 url<\/li>\n<\/ul>\n<p>Krom\u011b vlo\u017een\u00ed sitemapy je z hlediska provozu webu d\u016fle\u017eit\u00e9 monitorov\u00e1n\u00ed 404, proto\u017ee, kdy\u017e dojde k vysok\u00e9mu n\u00e1r\u016fstu v\u00fdskytu, m\u016f\u017ee to webmastera upozornit, \u017ee je na webu n\u011bjak\u00fd probl\u00e9m, t\u0159eba \u0161patn\u011b funguj\u00edc\u00ed plugin vytv\u00e1\u0159ej\u00edc\u00ed custom post type.<\/p>\n<h2>Jak p\u0159idat web do Google Search Console<\/h2>\n<p>Sta\u010d\u00ed v\u00e1m m\u00edt \u00fa\u010det u Google a j\u00edt na domovskou str\u00e1nku Search Console. Tam pak kliknete na tla\u010d\u00edtko &#8222;<strong>P\u0159idat slu\u017ebu<\/strong>&#8220;<\/p>\n<p><a href=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4990\" src=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console.jpeg\" alt=\"\" width=\"440\" height=\"236\" srcset=\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console.jpeg 440w, https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-300x161.jpeg 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/a><\/p>\n<p>Kdy\u017e slu\u017ebu p\u0159id\u00e1te, mus\u00edte ji je\u0161t\u011b ov\u011b\u0159it. Na n\u00e1hledu webu je popis neov\u011b\u0159eno a u informace o tom, \u017ee nem\u00e1te ke slu\u017eb\u011b p\u0159\u00edstup je odkaz &#8222;Ov\u011b\u0159it slu\u017ebu&#8220;, na kter\u00fd kliknete.<\/p>\n<p><a href=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console-2.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4991\" src=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console-2.jpeg\" alt=\"\" width=\"891\" height=\"164\" srcset=\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-2.jpeg 891w, https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-2-300x55.jpeg 300w, https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-2-768x141.jpeg 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/><\/a><\/p>\n<p>Google v\u00e1m pak nab\u00eddne n\u011bkolik mo\u017enost\u00ed, jak slu\u017ebu ov\u011b\u0159it. Tou preferovanou je spojen\u00ed slu\u017eby s existuj\u00edc\u00edm id Google Analytics.<\/p>\n<p><a href=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console-3.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4992\" src=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console-3.jpeg\" alt=\"\" width=\"625\" height=\"271\" srcset=\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-3.jpeg 625w, https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-3-300x130.jpeg 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<p>V p\u0159\u00edpad\u011b, \u017ee m\u00e1te p\u0159\u00edstup k GA \u00fa\u010dtu a m\u011b\u0159\u00edc\u00ed k\u00f3d je nasazen na webu, m\u016f\u017eete jej okam\u017eit\u011b ov\u011b\u0159it.<\/p>\n<p><strong>Pokud tomu tak nen\u00ed, nab\u00edz\u00ed Google alternativn\u00ed postupy.\u00a0<\/strong><\/p>\n<p>Jsou sice \u010dty\u0159i, ale re\u00e1ln\u011b pou\u017e\u00edv\u00e1m jen ten prvn\u00ed, sta\u017een\u00ed souboru a jeho nahr\u00e1n\u00ed na server pomoc\u00ed FTP:<\/p>\n<p><a href=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console-4.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4993\" src=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console-4.jpeg\" alt=\"\" width=\"783\" height=\"291\" srcset=\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-4.jpeg 783w, https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-4-300x111.jpeg 300w, https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-4-768x285.jpeg 768w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/a><\/p>\n<p>Sta\u017een\u00fd soubor vlo\u017e\u00edte do slo\u017eky instalace WordPressu a pokud jej Google najde, je slu\u017eba ov\u011b\u0159ena:<\/p>\n<p><a href=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/Sn\u00edmek-obrazovky-14-e1520887196984.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4994\" src=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/Sn\u00edmek-obrazovky-14-e1520887196984.png\" alt=\"\" width=\"802\" height=\"300\" \/><\/a><\/p>\n<p>Na z\u00e1v\u011br chci je\u0161t\u011b zm\u00ednit mo\u017enost ov\u011b\u0159en\u00ed pomoc\u00ed meta zna\u010dky v hlavi\u010dce.<\/p>\n<p><a href=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console-5.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4995\" src=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console-5.jpeg\" alt=\"\" width=\"1081\" height=\"339\" srcset=\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-5.jpeg 1081w, https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-5-300x94.jpeg 300w, https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-5-1024x321.jpeg 1024w, https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-5-768x241.jpeg 768w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/a><\/p>\n<p>Tento zp\u016fsob zde uv\u00e1d\u00edm, proto\u017ee mnoho z v\u00e1s pou\u017e\u00edv\u00e1 Yoast SEO a\u00a0 v p\u0159\u00edpad\u011b, \u017ee obsah atributu content vlo\u017e\u00edte v Yoast SEO pluginu, z\u00e1lo\u017eka Webmaster Tools, do pol\u00ed\u010dka Google Search console, vygeneruje plugin meta tag za v\u00e1s:<\/p>\n<p><a href=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console-6.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4996\" src=\"https:\/\/musilda.cz\/wp-content\/uploads\/2018\/03\/search-console-6.jpeg\" alt=\"\" width=\"666\" height=\"416\" srcset=\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-6.jpeg 666w, https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2018\/03\/search-console-6-300x187.jpeg 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/a><\/p>\n<p><strong>Z\u00e1v\u011br:<\/strong><\/p>\n<p>Pokud m\u00e1te <a href=\"https:\/\/musilda.cz\/jak-propojit-wordpress-s-google-analytics\/\" target=\"_blank\" rel=\"noopener\"><strong>Google Analytics<\/strong> \u00fa\u010det<\/a> a m\u011b\u0159\u00edc\u00ed k\u00f3d je na webu, ov\u011b\u0159te web pomoc\u00ed Google Analytics.<br \/>\nV p\u0159\u00edpad\u011b, \u017ee v\u00e1m nevyhovuje nahr\u00e1n\u00ed souboru na server, nebo nem\u00e1te p\u0159\u00edstup k GA a na webu je nainstalov\u00e1n <strong>Yoast SEO<\/strong>, vyu\u017eijte toto jednoduch\u00e9 nastaven\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zcela jist\u011b v\u00edte, co je Google Analytics a jak vlo\u017eit m\u011b\u0159\u00edc\u00ed k\u00f3d do str\u00e1nky. Mo\u017en\u00e1 ale netu\u0161\u00edte, co to je Google Search Console a pro\u010d po v\u00e1s n\u011bkdo chce ov\u011b\u0159en\u00ed. Co je to Google Search Console? S t\u00edmto n\u00e1strojem jste se mohli d\u0159\u00edve setkat pod n\u00e1zvem Google Webmaster Tools, ne\u017e jej Google p\u0159ejmenoval. Zjednodu\u0161en\u011b se<\/p>\n","protected":false},"author":1,"featured_media":4997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[30],"tags":[184,513],"class_list":["post-4988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-google-search-console","tag-wordpress-seo"],"_links":{"self":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/4988"}],"collection":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/comments?post=4988"}],"version-history":[{"count":0,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/4988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media\/4997"}],"wp:attachment":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media?parent=4988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/categories?post=4988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/tags?post=4988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}