{"id":5668,"date":"2020-06-10T07:35:45","date_gmt":"2020-06-10T07:35:45","guid":{"rendered":"https:\/\/musilda.cz\/?p=5668"},"modified":"2020-06-10T07:35:45","modified_gmt":"2020-06-10T07:35:45","slug":"jak-propojit-wordpress-s-google-analytics","status":"publish","type":"post","link":"https:\/\/affinite.io\/cs\/jak-propojit-wordpress-s-google-analytics\/","title":{"rendered":"Jak propojit WordPress s Google Analytics"},"content":{"rendered":"\n
Aktualizov\u00e1no 10.06.2024<\/em><\/p>\n\n\n\n Co nem\u011b\u0159\u00edte, nem\u016f\u017eete kontrolovat. A kdy\u017e je to zdarma, pro\u010d si nepropojit WordPress s Google Analytics. <\/p>\n\n\n\n Google Analytics je n\u00e1stroj, slou\u017e\u00edc\u00ed pro m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti web\u016f. U\u017e sly\u0161\u00edm, marke\u0165\u00e1ky, nebo data\u0159e, jak nad\u00e1vaj\u00ed, \u017ee GA neslou\u017e\u00ed jen k m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti. <\/p>\n\n\n\n Ano, je to mocn\u00fd n\u00e1stroj, kdy\u017e v\u00edte, jak jej pln\u011b vyu\u017e\u00edt. Ale n\u00e1m v tuto chv\u00edli bude sta\u010dit, ud\u011blat z\u00e1kladn\u00ed propojen\u00ed, aby mohl GA z\u00edsk\u00e1vat data o na\u0161ich str\u00e1nk\u00e1ch. <\/p>\n\n\n\n Edit: Tento n\u00e1vod neslou\u017e\u00ed k ni\u010demu jin\u00e9mu, ne\u017e k popisu toho, jak ud\u011blat z\u00e1kladn\u00ed propojen\u00ed WordPressu a GA. Nezab\u00fdv\u00e1 se spr\u00e1vn\u00fdm nastaven\u00edm m\u011b\u0159en\u00ed na stran\u011b Google Analytics. Pokud chcete m\u00edt v\u0161e nastaveno spr\u00e1vn\u011b, kontaktujte mne na musilda@musilda.com<\/a>, nebo V\u00edta Riesiegla na https:\/\/www.seo-liberec.cz\/<\/a><\/p>\n<\/blockquote>\n\n\n\n Mo\u017en\u00e1 si \u0159\u00edk\u00e1te, m\u016fj web je nov\u00fd, m\u00e1 minim\u00e1ln\u00ed n\u00e1v\u0161t\u011bvnost, pro\u010d bych n\u011bco m\u011b\u0159il. D\u016fle\u017eit\u00e9 je to, \u017ee m\u011b\u0159it m\u016f\u017eete a nic v\u00e1s to nestoj\u00ed. Stejn\u011b jako search console<\/a>, jsou tyto n\u00e1stroje zdarma a hlavn\u011b, kdy\u017e budete po n\u011bjak\u00e9 dob\u011b \u00fasp\u011b\u0161n\u00ed, tak ji\u017e budete m\u00edt k dispozici data za n\u011bjak\u00e9 obdob\u00ed a budete m\u00edt z \u010deho vych\u00e1zet. <\/p>\n\n\n\n Je to jedna z v\u011bc\u00ed, kterou by m\u011bl ka\u017ed\u00fd majitel str\u00e1nek po spu\u0161t\u011bn\u00ed ud\u011blat. <\/p>\n\n\n\n Pro napojen\u00ed mus\u00edte m\u00edt vlastn\u00ed \u00fa\u010det na Google a p\u0159ihl\u00e1sit se do GA. Tam kliknete na vytvo\u0159it \u00fa\u010det a zad\u00e1te si jeho n\u00e1zev. <\/p>\n\n\n\n Nastav\u00edte n\u00e1zev slu\u017eby, \u010dasov\u00e9 p\u00e1smo a m\u011bnu:<\/p>\n\n\n\n V detailech obchodu zvolte odv\u011btv\u00ed webu a velikost firmy:<\/p>\n\n\n\n Ve \u010dtvrt\u00e9m kroce vyberte obchodn\u00ed c\u00edle:<\/p>\n\n\n\n Na z\u00e1v\u011br zvolte platformu, kterou je v tomto p\u0159\u00edpad\u011b web:<\/p>\n\n\n\n Zadejte URL va\u0161eho webu a n\u00e1zev streamu:<\/p>\n\n\n\n \u00da\u010det pro m\u011b\u0159en\u00ed m\u00e1te vytvo\u0159en\u00fd a dostanete k dispozici m\u011b\u0159\u00edc\u00ed k\u00f3d. <\/p>\n\n\n\n Kdy\u017e nebudete v\u011bd\u011bt, kde k\u00f3d pozd\u011bji naj\u00edt, tak jej nalezneme v podrobnostech o webov\u00e9m streamu p\u0159es tla\u010d\u00edtko „Zobrazit pokyny ke zna\u010dce“(sekce manu\u00e1ln\u00ed instalace):<\/p>\n\n\n\n Prvn\u00ed polovinu pr\u00e1ce m\u00e1me za sebou a nyn\u00ed mus\u00edme vlo\u017eit m\u011b\u0159\u00edc\u00ed k\u00f3d na web. To je b\u011b\u017en\u00e1 praxe, vkl\u00e1d\u00e1 se tak \u0159ada k\u00f3d\u016f. GA n\u00e1m napov\u00edd\u00e1, \u017ee k\u00f3d m\u00e1me zkop\u00edrovat a vlo\u017eit do hlavi\u010dky webu mezi tagy <head><\/head> (mo\u017enost vlo\u017eit k\u00f3d do hlavi\u010dky webu obvykle nalezneme v nastaven\u00ed pou\u017e\u00edvan\u00e9 \u0161ablony).<\/p>\n\n\n\n Jen\u017ee nejjednodu\u0161\u0161\u00ed je s\u00e1hnout po pluginu. J\u00e1 pou\u017e\u00edv\u00e1m https:\/\/wordpress.org\/plugins\/ga-google-analytics\/<\/a> a jsem spokojen\u00fd s jeho jednoduchost\u00ed. Sta\u010d\u00ed jej nainstalovat. <\/p>\n\n\n\n v nastaven\u00ed zadat id m\u011b\u0159en\u00ed a nechat za\u0161krtnutou p\u0159edvolenou mo\u017enost<\/p>\n\n\n\n V pluginu jsou i jin\u00e9 volby, ale pokud nev\u00edte co znamenaj\u00ed, pora\u010fte se se sv\u00fdm data\u0159em, nebo je nechte nenastaven\u00e9. <\/p>\n\n\n\n Kontrola propojen\u00ed je jednoduch\u00e1, otev\u0159ete homepage va\u0161eho webu a pod\u00edvejte se v Google Analytics na z\u00e1lo\u017eku „V re\u00e1ln\u00e9m \u010dase“. M\u011bli by jste tam vid\u011bt minim\u00e1ln\u011b jednu n\u00e1v\u0161t\u011bvu, tu va\u0161i. <\/p>\n\n\n\n Zde je t\u0159eba podotknout, \u017ee spr\u00e1vn\u00e9 nastaven\u00ed analytics je takov\u00e9, kdy jste vy jako administr\u00e1tor ze statistik vylou\u010den. <\/p>\n\n\n\n Dal\u0161\u00ed mo\u017enost, jak propojit WordPress, je vlo\u017een\u00edm k\u00f3du do tagu head, jak n\u00e1m ji\u017e d\u0159\u00edve Google napov\u00eddal. M\u00e1te dv\u011b mo\u017enosti.<\/p>\n\n\n\n Naj\u00edt soubor header.php a do n\u011bj vlo\u017eit k\u00f3d, viz. screen z k\u00f3du jednoho takov\u00e9ho souboru:<\/p>\n\n\n\n D\u00e1v\u00e1m ho v\u017edy p\u0159ed uzav\u00edrac\u00ed \u010d\u00e1st tagu. <\/p>\n\n\n\n Druh\u00e1 mo\u017enost je napsat si funkci, jen\u017e vyu\u017eije hooku wp_head. M\u016f\u017eete ji vlo\u017eit do functions.php, nebo do n\u011bjak\u00e9ho sv\u00e9ho mal\u00e9ho pluginu, v\u00edce zde – https:\/\/musilda.cz\/wordpress-snippet-kam-s-nim\/<\/a>. V\u00fdhodou mal\u00e9ho pluginu je to, \u017ee m\u016f\u017eete zm\u011bnit \u0161ablonu a napojen\u00ed v\u00e1m st\u00e1le z\u016fstane stejn\u00e9. <\/p>\n\n\n\n\n\n\n\n Funkce pro hook wp_head m\u00e1 je\u0161t\u011b jednu v\u00fdhodu, nemus\u00ed obsahovat jen k\u00f3d pro Google Analytics, ale i jin\u00fd k\u00f3d. Pak ale nezapome\u0148te ke v\u0161emu ps\u00e1t koment\u00e1\u0159e.<\/p>\n\n\n\n To je asi v\u0161e co se d\u00e1 o z\u00e1kladn\u00edm napojen\u00ed na Google Analytics napsat, pokud se chcete dozv\u011bd\u011bt v\u00edce, z\u00fa\u010dastn\u011bte se m\u00e9ho webin\u00e1\u0159e:<\/p>\n\n\n\n Na z\u00e1v\u011br seznam n\u011bkolika plugin\u016f, kter\u00e9 v\u00e1m propojen\u00ed usnadn\u00ed:<\/p>\n\n\n\n Aktualizov\u00e1no 10.06.2024 Co nem\u011b\u0159\u00edte, nem\u016f\u017eete kontrolovat. A kdy\u017e je to zdarma, pro\u010d si nepropojit WordPress s Google Analytics. Google Analytics je n\u00e1stroj, slou\u017e\u00edc\u00ed pro m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti web\u016f. U\u017e sly\u0161\u00edm, marke\u0165\u00e1ky, nebo data\u0159e, jak nad\u00e1vaj\u00ed, \u017ee GA neslou\u017e\u00ed jen k m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti. Ano, je to mocn\u00fd n\u00e1stroj, kdy\u017e v\u00edte, jak jej pln\u011b vyu\u017e\u00edt. Ale n\u00e1m v<\/p>\n","protected":false},"author":1,"featured_media":9485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,35],"tags":[180],"class_list":["post-5668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","category-wordpress-zacatecnici","tag-google-analytics"],"_links":{"self":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/5668"}],"collection":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/comments?post=5668"}],"version-history":[{"count":0,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/5668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media\/9485"}],"wp:attachment":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media?parent=5668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/categories?post=5668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/tags?post=5668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Zalo\u017een\u00ed \u00fa\u010dtu Google Analytics<\/h2>\n\n\n\n
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Google Analytics a WordPress<\/h2>\n\n\n\n
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Google Analytics ve zdrojov\u00e9m k\u00f3du<\/h2>\n\n\n\n
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