{"id":5719,"date":"2020-07-28T11:33:11","date_gmt":"2020-07-28T11:33:11","guid":{"rendered":"https:\/\/musilda.cz\/?p=5719"},"modified":"2020-07-28T11:33:11","modified_gmt":"2020-07-28T11:33:11","slug":"webinar-technicke-seo-ve-wordpressu","status":"publish","type":"post","link":"https:\/\/affinite.io\/cs\/webinar-technicke-seo-ve-wordpressu\/","title":{"rendered":"Webin\u00e1\u0159 Technick\u00e9 SEO ve WordPressu"},"content":{"rendered":"\n<p>WordPress je pro SEO jeden z nejp\u0159\u00edv\u011btiv\u011bj\u0161\u00edch syst\u00e9m\u016f. P\u0159esto je st\u00e1le co vylep\u0161ovat. Webin\u00e1\u0159 o technick\u00e9m SEO v\u00e1m uk\u00e1\u017ee jak na to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dal\u0161\u00ed zbyte\u010dn\u00fd SEO webin\u00e1\u0159 om\u00edlaj\u00edc\u00ed stokr\u00e1t to sam\u00e9? <\/h2>\n\n\n\n<p><strong>V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b.<\/strong><\/p>\n\n\n\n<p>Nehraji si na to, \u017ee bych byl ten prav\u00fd, kdo v\u00e1m bude \u0159\u00edkat, jak se dostat co nejv\u00fd\u0161e ve vyhled\u00e1v\u00e1n\u00ed a vyd\u011blat pen\u00edze. <\/p>\n\n\n\n<p><strong>Tento webin\u00e1\u0159 nen\u00ed o tom, co m\u00e1te ud\u011blat, ale jak.<\/strong><\/p>\n\n\n\n<p>WordPress jako jeden z nejpou\u017e\u00edvan\u011bj\u0161\u00edch redak\u010dn\u00edch syst\u00e9m\u016f je sice SEO friendly, ale nen\u00ed dokonal\u00fd. A s t\u00edm jak se zam\u011b\u0159\u00edte na vylep\u0161ov\u00e1n\u00ed webu, budete od SEO specialist\u016f dost\u00e1vat r\u016fzn\u00e9 tipy a po\u017eadavky. <\/p>\n\n\n\n<p>Jednou to bude p\u0159id\u00e1n\u00ed og meta tag\u016f pro Facebook, pak t\u0159eba zlep\u0161en\u00ed vyhled\u00e1v\u00e1n\u00ed, nebo prolinkov\u00e1n\u00ed. <\/p>\n\n\n\n<p>\u0158ada majitel\u016f web\u016f a eshop\u016f m\u00e1 sv\u00e9 webmastery, kte\u0159\u00ed jsou tyto po\u017eadavky schopni splnit, ale hodn\u011b lid\u00ed si sv\u00e9 weby spravuje samo. <\/p>\n\n\n\n<p>Webin\u00e1\u0159 si klade za c\u00edl, uk\u00e1zat mo\u017enosti <strong>WordPressu <\/strong>v oblasti technick\u00e9ho SEO a p\u0159ibl\u00ed\u017eit mo\u017en\u00e1 \u0159e\u0161en\u00ed po\u017eadavk\u016f, kter\u00e9 od <strong>SEO konzultant\u016f<\/strong> dostanete. <\/p>\n\n\n\n<p>U minul\u00e9ho webin\u00e1\u0159e <a href=\"https:\/\/musilda.com\/zrychlete-si-wordpress\/\" target=\"_blank\" rel=\"noopener\">Zrychlete si WordPress<\/a> se mi osv\u011bd\u010dilo rozd\u011blen\u00ed do p\u011bti \u010d\u00e1st\u00ed, proto\u017ee udr\u017eet si pozornost cel\u00fdch deset hodiny je prost\u011b nemo\u017en\u00e9. <\/p>\n\n\n\n<p>Od <strong>des\u00e1t\u00e9ho srpna<\/strong> 2020, bude vys\u00edl\u00e1no celkem <strong>p\u011bt dvouhodinov\u00fdch webin\u00e1\u0159\u016f<\/strong>, kter\u00e9 budou <strong>nahr\u00e1v\u00e1ny <\/strong>a <strong>z\u00e1znam <\/strong>si pak budete moci pustit, a\u017e budete m\u00edt chu\u0165 nebo \u010das. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro koho je webin\u00e1\u0159 ur\u010den?<\/h2>\n\n\n\n<p>Pro v\u0161echny, kdo pot\u0159ebuj\u00ed v\u011bd\u011bt, jak se d\u011blaj\u00ed konkr\u00e9tn\u00ed \u00fapravy na WordPress webech. Pro majitele a provozovatele web\u016f, ale i pro webmastery, kte\u0159\u00ed \u0159e\u0161\u00ed r\u016fzn\u00e9 po\u017eadavky ohledn\u011b technick\u00e9ho SEO. <\/p>\n\n\n\n<p>V ka\u017ed\u00e9 \u010d\u00e1sti nejprve pop\u00ed\u0161i oblast z obecn\u00e9ho hlediska, bude n\u00e1sledovat mo\u017enost \u0159e\u0161en\u00ed pomoc\u00ed vestav\u011bn\u00fdch funkc\u00ed, nebo plugin\u016f a nakonec bude n\u00e1sledovat \u010d\u00e1st pro ty, kte\u0159\u00ed se r\u00e1di vrtaj\u00ed v k\u00f3du. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co webin\u00e1\u0159 obsahuje?<\/h2>\n\n\n\n<p>Kompletn\u00ed program je pops\u00e1n zde <a href=\"https:\/\/musilda.com\/kurzy-a-webinare\/wordpress-technicke-seo\/\" target=\"_blank\" rel=\"noopener\">https:\/\/musilda.com\/kurzy-a-webinare\/wordpress-technicke-seo\/<\/a>, ale v n\u011bkolika bodech se budeme v\u011bnovat t\u011bmto oblastem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>soubor robots.txt<\/li><li>tvorba obsahu ve WordPressu <\/li><li>struktura obsahu str\u00e1nek<\/li><li>struktura url<\/li><li>intern\u00ed odkazy<\/li><li>p\u0159esm\u011brov\u00e1n\u00ed<\/li><li>404<\/li><li>broken links<\/li><li>obr\u00e1zky<\/li><li>meta tagy<\/li><li>intern\u00ed vyhled\u00e1v\u00e1n\u00ed<\/li><li>strukturovan\u00e1 data<\/li><li>napojen\u00ed m\u011b\u0159\u00edc\u00edch script\u016f<\/li><li>indexace<\/li><li>sitemapy<\/li><li>v\u00edcejazy\u010dn\u00e9 weby<\/li><li>AMP<\/li><li>eshopy<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Chci se webin\u00e1\u0159e z\u00fa\u010dastnit, ale nehod\u00ed se mi term\u00edn<\/h2>\n\n\n\n<p>To v\u016fbec nevad\u00ed, v\u0161e bude nahr\u00e1v\u00e1n\u00ed a z\u00e1znam jednotliv\u00fdch \u010d\u00e1st\u00ed bude k dispozici v u\u017eivatelsk\u00e9m \u00fa\u010dtu na musilda.com. <\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee v\u00e1s webin\u00e1\u0159 zaujal a chcete se p\u0159ihl\u00e1sit, klikn\u011bte na banner a na str\u00e1nce webin\u00e1\u0159e si m\u016f\u017eete zakoupit p\u0159\u00edstup. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/musilda.com\/kurzy-a-webinare\/wordpress-technicke-seo\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"90\" src=\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2020\/06\/wordpress-technicke-seo-728x90-1.png\" alt=\"WordPress Technick\u00e9 SEO\" class=\"wp-image-5673\" srcset=\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2020\/06\/wordpress-technicke-seo-728x90-1.png 728w, https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2020\/06\/wordpress-technicke-seo-728x90-1-300x37.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><figcaption>WordPress Technick\u00e9 SEO<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>WordPress je pro SEO jeden z nejp\u0159\u00edv\u011btiv\u011bj\u0161\u00edch syst\u00e9m\u016f. P\u0159esto je st\u00e1le co vylep\u0161ovat. Webin\u00e1\u0159 o technick\u00e9m SEO v\u00e1m uk\u00e1\u017ee jak na to. Dal\u0161\u00ed zbyte\u010dn\u00fd SEO webin\u00e1\u0159 om\u00edlaj\u00edc\u00ed stokr\u00e1t to sam\u00e9? V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b. Nehraji si na to, \u017ee bych byl ten prav\u00fd, kdo v\u00e1m bude \u0159\u00edkat, jak se dostat co nejv\u00fd\u0161e ve vyhled\u00e1v\u00e1n\u00ed a vyd\u011blat<\/p>\n","protected":false},"author":1,"featured_media":5685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-5719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinare"],"_links":{"self":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/5719"}],"collection":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/comments?post=5719"}],"version-history":[{"count":0,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/5719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media\/5685"}],"wp:attachment":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media?parent=5719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/categories?post=5719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/tags?post=5719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}