Web hosting a dom\u00e9na pro WordPress<\/h2>\n\n\n\n![\"\"](\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2024\/01\/web-hosting-wordpress.png\")
<\/a><\/figure>\n\n\n\nNen\u00ed nic d\u016fle\u017eit\u011bj\u0161\u00edho, ne\u017e-li spr\u00e1vn\u011b zvolen\u00fd webhosting. Vyb\u00edrat bychom m\u011bli v\u017edy individu\u00e1ln\u011b, podle obs\u00e1hlosti webov\u00fdch str\u00e1nek, ned\u00e1valo by smysl pou\u017e\u00edt stejn\u00fd hosting pro mal\u00fd statick\u00fd web a obs\u00e1hl\u00fd e-shop. <\/p>\n\n\n\n
Dal\u0161\u00edm krokem bude koup\u011b dom\u00e9ny, kter\u00e1 se p\u0159ipoj\u00ed k webhostingu.<\/p>\n\n\n\n
Instalace WordPressu<\/h2>\n\n\n\n![\"\"](\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2024\/01\/instalace-wordpressu.png\")
<\/a><\/figure>\n\n\n\nNad instalac\u00ed WordPressu nen\u00ed v dne\u0161n\u00ed dob\u011b opravdu nic slo\u017eit\u00e9ho. V\u011bt\u0161inou m\u00e1me na v\u00fdb\u011br dv\u011b mo\u017enosti:<\/p>\n\n\n\n
1) Automatick\u00e1 instalace WordPressu pomoc\u00ed instal\u00e1toru aplikac\u00ed<\/h3>\n\n\n\n
Jednoduch\u00e1 a rychl\u00e1 mo\u017enost, d\u00edky n\u00ed\u017e jsme schopni WP nainstalovat pomoc\u00ed p\u00e1r kliknut\u00ed. Ne v\u0161echny hostingy v\u0161ak tuto volbu umo\u017e\u0148uj\u00ed. V jin\u00e9m p\u0159\u00edpad\u011b lze tedy pou\u017e\u00edt metodu \u010d. 2.<\/p>\n\n\n\n
2) Manu\u00e1ln\u00ed instalace WordPressu pomoc\u00ed FTP<\/h3>\n\n\n\n
Tento zp\u016fsob se m\u016f\u017ee zd\u00e1t o n\u011bco slo\u017eit\u011bj\u0161\u00ed, ale ve fin\u00e1le se nejedn\u00e1 o nic t\u011b\u017ek\u00e9ho. Sta\u010d\u00ed si z origin\u00e1ln\u00edho webu WordPressu st\u00e1hnout ide\u00e1ln\u011b nejnov\u011bj\u0161\u00ed verzi, kterou n\u00e1sledn\u011b nahrajeme na web pomoc\u00ed FTP. <\/p>\n\n\n\n
Jako n\u00e1stroj pro p\u0159enos dat na FTP m\u016f\u017eeme pou\u017e\u00edt nap\u0159\u00edklad program Filezilla<\/a>. Ve\u0161ker\u00e9 \u00fadaje pot\u0159ebn\u00e9 k FTP nalezneme v nastaven\u00ed n\u00e1mi zvolen\u00e9ho webhostingu.<\/p>\n\n\n\nOproti t\u00e9m\u011b\u0159 instantn\u00edmu instal\u00e1toru aplikac\u00ed zabere p\u0159enos dat n\u011bkolik minut.<\/p>\n\n\n\n
Z\u00e1kladn\u00ed nastaven\u00ed WordPressu<\/h2>\n\n\n\n![\"\"](\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2024\/01\/nastaveni-wordpressu.png\")
<\/a><\/figure>\n\n\n\nPo \u00fasp\u011b\u0161n\u00e9 instalaci je p\u0159ed jakoukoliv dal\u0161\u00ed \u010dinnost\u00ed d\u016fle\u017eit\u00e9 prov\u00e9zt z\u00e1kladn\u00ed nastaven\u00ed WordPressu. Ty nejd\u016fle\u017eit\u011bj\u0161\u00ed z nich si uvedeme n\u00ed\u017ee:<\/p>\n\n\n\n
\n- Aktivace zabezpe\u010dovac\u00edho certifik\u00e1tu(nej\u010dast\u011bji SSL\/TLS)<\/li>\n\n\n\n
- Odstran\u011bn\u00ed automaticky vytvo\u0159en\u00fdch dat(neaktivn\u00ed \u0161ablony, deaktivovan\u00e9 pluginy, vytvo\u0159en\u00fd p\u0159\u00edsp\u011bvek „Hello World“, uk\u00e1zkov\u00e1 str\u00e1nka)<\/li>\n\n\n\n
- Zm\u011bna aktivn\u00ed \u0161ablony – Vzhled > \u0160ablony<\/strong><\/li>\n\n\n\n
- Zm\u011bna n\u00e1zvu, popisu webu, a emailu administr\u00e1tora – Nastaven\u00ed > Obecn\u00e9<\/strong> <\/li>\n\n\n\n
- Zm\u011bna \u00favodn\u00ed str\u00e1nky a str\u00e1nky s p\u0159\u00edsp\u011bvky: Nastaven\u00ed > Zobrazov\u00e1n\u00ed<\/strong><\/li>\n\n\n\n
- Zm\u011bna n\u00e1zv\u016f v odkazech: Nastaven\u00ed > Trval\u00e9 odkazy<\/strong><\/li>\n\n\n\n
- Instalace a aktivace \u0161ablony <\/li>\n\n\n\n
- Instalace nezbytn\u00fdch WordPress plugin\u016f<\/li>\n\n\n\n
- Vytvo\u0159en\u00ed 404 str\u00e1nky<\/li>\n\n\n\n
- P\u0159id\u00e1n\u00ed faviconu<\/li>\n\n\n\n
- Nastaven\u00ed indexace – Nastaven\u00ed > Zobrazov\u00e1n\u00ed > Dostupnost pro vyhled\u00e1va\u010de<\/strong><\/li>\n\n\n\n
- Custom zm\u011bny v souboru wp-config.php<\/a><\/li>\n\n\n\n
- Kontrola responzivity<\/li>\n\n\n\n
- Testov\u00e1n\u00ed proveden\u00fdch zm\u011bn v popul\u00e1rn\u00edch prohl\u00ed\u017ee\u010d\u00edch<\/li>\n<\/ol>\n\n\n\n
WordPress \u0161ablona – stavebn\u00ed k\u00e1men WordPressu<\/h2>\n\n\n\n![\"\"](\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2024\/01\/wordpress-sablona.png\")
<\/a><\/figure>\n\n\n\nPokud jsme \u00fasp\u011b\u0161n\u011b provedli nastaven\u00ed a zabezpe\u010den\u00ed webu, m\u016f\u017eeme se vrhnout na v\u00fdb\u011br samotn\u00e9 \u0161ablony. Zde z\u00e1le\u017e\u00ed pouze na n\u00e1s, jak kvalitn\u00ed web chceme m\u00edt, proto\u017ee \u0161ablona je dost mo\u017en\u00e1 ta nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc ze v\u0161ech. <\/p>\n\n\n\n
Pokud m\u00e1me velk\u00e9 rozpo\u010dty, nen\u00ed na \u0161kodu naprogramovat \u0161ablonu vlastn\u00ed na m\u00edru dle pou\u017e\u00edvan\u00fdch slu\u017eeb na webu. <\/p>\n\n\n\n
V jin\u00fdch p\u0159\u00edpadech lze vyu\u017e\u00edt ji\u017e p\u0159edem vytvo\u0159en\u00e9 \u0161ablony, kter\u00e9 ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f vytv\u00e1\u0159ej\u00ed hromadu zbyte\u010dn\u00e9ho k\u00f3du a zpomaluj\u00ed t\u00edm chod cel\u00e9ho webu.<\/p>\n\n\n\n
Posledn\u00ed mo\u017enost\u00ed je pou\u017eit\u00ed builder\u016f, pomoc\u00ed kter\u00e9ho web postav\u00edme sv\u00e9pomoc\u00ed. Zde op\u011bt z\u00e1le\u017e\u00ed na spr\u00e1vn\u00e9m v\u00fdb\u011bru. <\/p>\n\n\n\n
Souhrn zaj\u00edmav\u00fdch WordPress \u0161ablon najdete zde<\/a>.<\/p>\n\n\n\nZabezpe\u010den\u00ed WordPressu – \u00fa\u010dinn\u00e1 ochrana p\u0159ed \u00fato\u010dn\u00edky<\/h2>\n\n\n\n![\"\"](\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2024\/01\/zabezpeceni-wordpressu.png\")
<\/a><\/figure>\n\n\n\nJakmile jsme web nastavili, nezb\u00fdv\u00e1 n\u00e1m nic jin\u00e9ho, ne\u017e jej \u0159\u00e1dn\u011b zabezpe\u010dit. Kv\u016fli obl\u00edbenosti a \u010dast\u00e9mu pou\u017e\u00edv\u00e1n\u00ed WordPressu jsou weby pou\u017e\u00edvan\u00e9 tento CMS syst\u00e9m \u010dasto pod \u00fatoky hacker\u016f. <\/p>\n\n\n\n
Pokud se budeme \u0159\u00eddit n\u00e1sleduj\u00edc\u00edm checklistem, m\u016f\u017eeme t\u011bmto \u00fatok\u016fm l\u00e9pe odol\u00e1vat. <\/p>\n\n\n\n
\n- Pravideln\u00e1 aktualizace WP, plugin\u016f a t\u00e9mat<\/li>\n\n\n\n
- Odstran\u011bn\u00ed nepou\u017e\u00edvan\u00fdch t\u00e9mat a plugin\u016f<\/li>\n\n\n\n
- Odstran\u011bn\u00ed u\u017eivatele admin<\/li>\n\n\n\n
- Zm\u011bna prefixu WP tabulek<\/li>\n\n\n\n
- Zak\u00e1z\u00e1n\u00ed proch\u00e1zen\u00ed a indexace slo\u017eek – nap\u0159\u00edklad vas-web\/wp-content\/uploads<\/li>\n\n\n\n
- Zabezpe\u010den\u00ed p\u0159ihla\u0161ovac\u00edho WP formul\u00e1\u0159e nap\u0159\u00edklad pomoc\u00ed reCAPTCHA<\/a><\/li>\n\n\n\n
- Zm\u011bna p\u0159ihla\u0161ovac\u00ed URL nap\u0159\u00edklad pomoc\u00ed pluginu<\/a><\/li>\n\n\n\n
- Odebr\u00e1n\u00ed verze WordPressu z k\u00f3du webu<\/li>\n\n\n\n
- Dvoufaktorov\u00e9 p\u0159ihl\u00e1\u0161en\u00ed – doporu\u010duji Google Authenticator<\/a><\/li>\n\n\n\n
- Security Headers – sv\u016fj web si m\u016f\u017eete zkontrolovat zde<\/a><\/li>\n\n\n\n
- Pou\u017eit\u00ed antiSPAM syst\u00e9mu<\/li>\n\n\n\n
- Komplexn\u00ed plugin pro zabezpe\u010den\u00ed webu – WordFence, iThemes Security, ShieldSecurity\u2026<\/li>\n<\/ol>\n\n\n\n
V\u00edce naleznete ve Velk\u00e9m pr\u016fvodci bezpe\u010dnost\u00ed WordPressu<\/a>.<\/p>\n\n\n\nWordPress SEO – optimalizace pro vyhled\u00e1va\u010de<\/h2>\n\n\n\n![\"\"](\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2024\/01\/wordpress-seo.png\")
<\/a><\/figure>\n\n\n\nSEO, neboli Search Engine Optimization je optimalizace pro vyhled\u00e1va\u010de. Pomoc\u00ed spr\u00e1vn\u00e9 optimalizace pro vyhled\u00e1va\u010de m\u016f\u017ee n\u00e1\u0161 web z\u00edskat v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f a potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f vlivem organick\u00e9 n\u00e1v\u0161t\u011bvnosti. <\/p>\n\n\n\n
\u010c\u00edm lep\u0161\u00ed m\u00e1 web SEO, t\u00edm je v\u011bt\u0161\u00ed \u0161ance na zobrazen\u00ed webu ve vy\u0161\u0161\u00edch pozic\u00edch ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed(SERP).<\/p>\n\n\n\n
N\u00ed\u017ee si uk\u00e1\u017eeme z\u00e1kladn\u00ed SEO checklist:<\/p>\n\n\n\n
\n- Ka\u017ed\u00e1 str\u00e1nka a p\u0159\u00edsp\u011bvek na webu my m\u011bl obsahovat pouze jeden nadpis \u00farovn\u011b H1 a sv\u016fj unik\u00e1tn\u00ed nadpis<\/li>\n\n\n\n
- Kontrola funk\u010dnosti odkaz\u016f na webu<\/li>\n\n\n\n
- Po odstran\u011bn\u00ed obsahu p\u0159idat p\u0159esm\u011brov\u00e1n\u00ed na nov\u00fd odkaz<\/li>\n\n\n\n
- Dopln\u011bn\u00ed ALT tag\u016f k jednotliv\u00fdm m\u00e9di\u00edm na webu<\/li>\n\n\n\n
- Instalace WP pluginu pro SEO – nej\u010dast\u011bji Yoast, nebo RankMath<\/a><\/li>\n\n\n\n
- Ka\u017ed\u00e1 str\u00e1nka by m\u011bla m\u00edt spr\u00e1vn\u011b nastaven\u00fd meta nadpis a meta popisek<\/li>\n\n\n\n
- Tvorba Sitemapy<\/li>\n\n\n\n
- Propojen\u00ed webu s Google konzol\u00ed<\/a> a Bing Webmasters tool<\/a> pro spr\u00e1vn\u00e9 nastaven\u00ed indexace<\/li>\n\n\n\n
- Manu\u00e1ln\u00ed p\u0159id\u00e1n\u00ed str\u00e1nek do Seznamu zde<\/a><\/li>\n<\/ol>\n\n\n\n
Analytika a monitorov\u00e1n\u00ed – v\u011bt\u0161\u00ed p\u0159ehlednost nad webem<\/h2>\n\n\n\n![\"\"](\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2024\/01\/wordpress-analytika.png\")
<\/a><\/figure>\n\n\n\nVytvo\u0159ili jsme web, a posledn\u00ed co n\u00e1m zb\u00fdv\u00e1 je monitoring a m\u011b\u0159en\u00ed jeho n\u00e1v\u0161t\u011bvnosti. D\u00edky m\u011b\u0159en\u00ed z\u00edsk\u00e1me ur\u010dit\u00fd nadhled nad \u00fasp\u011b\u0161nost\u00ed webu a pomoc\u00ed monitoringu n\u00e1m neunikne sebemen\u0161\u00ed detail.<\/p>\n\n\n\n
\n- Google analytics<\/a><\/li>\n\n\n\n
- Monitoring 404 – lze nastavit nap\u0159. v pluginu RankMath<\/li>\n\n\n\n
- Monitoring nefunk\u010dn\u00edch odkaz\u016f<\/li>\n\n\n\n
- Dal\u0161\u00ed zp\u016fsoby sledov\u00e1n\u00ed pohybu u\u017eivatel\u016f – Hotjar…<\/li>\n<\/ol>\n\n\n\n
Rychlost WordPressu – pro lep\u0161\u00ed konverze<\/h2>\n\n\n\n![\"\"](\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2024\/01\/rychlost-wordpressu.png\")
<\/a><\/figure>\n\n\n\nRychlost je jedn\u00edm z hlavn\u00edch pil\u00ed\u0159\u016f \u00fasp\u011b\u0161n\u00e9ho WordPress webu. Zrychlen\u00edm m\u016f\u017eeme na web p\u0159iv\u00e9zt v\u00edce u\u017eivatel\u016f a zlep\u0161it pozici webu ve vyhled\u00e1va\u010d\u00edch. <\/p>\n\n\n\n
Nejd\u016fle\u017eit\u011bj\u0161\u00ed je volba spr\u00e1vn\u00e9ho hostingu a \u0161ablony. Tyto dv\u011b v\u011bci bychom si m\u011bli ujasnit je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm jak\u00e9koliv dal\u0161\u00ed pr\u00e1ce. Dal\u0161\u00ed d\u016fle\u017eit\u00e1 nastaven\u00ed spojen\u00e1 s rychlost\u00ed si uvedeme v bodech:<\/p>\n\n\n\n
\n- Smaz\u00e1n\u00ed neaktivn\u00edch t\u00e9mat a plugin\u016f<\/li>\n\n\n\n
- Optimalizace obr\u00e1zk\u016f\n
\n- P\u0159evod do form\u00e1t\u016f jako je .webP, .svg…<\/li>\n\n\n\n
- Zmen\u0161en\u00ed velikosti online: TinyPng<\/a>, Optimizilla<\/a>… <\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Caching – vytvo\u0159\u00ed „kopii“ webu, kterou ulo\u017e\u00ed do mezipam\u011bti. M\u00e1 za n\u00e1sledek rychlej\u0161\u00ed na\u010dten\u00ed webu.\n
\n- Caching se d\u00e1 prov\u00e9zt v nastaven\u00ed n\u011bkter\u00fdch \u0161ablon, nebo pomoc\u00ed pluginu<\/a>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Minifikace HTML, CSS a JS<\/a><\/li>\n\n\n\n
- Aktualizace PHP verze webu<\/a><\/li>\n\n\n\n
- Omezen\u00ed slu\u017eeb t\u0159et\u00ed strany<\/a><\/li>\n<\/ul>\n\n\n\n
Jak n\u00e1kladn\u00e9 se m\u016f\u017ee st\u00e1t zrychlen\u00ed WordPress webu se do\u010dtete zde<\/a>.<\/p>\n\n\n\n\u00dadr\u017eba WordPressu – prevence probl\u00e9m\u016f<\/h2>\n\n\n\n![\"\"](\"https:\/\/affinite.io\/cs\/wp-content\/uploads\/sites\/2\/2024\/01\/udrzba-wordpressu.png\")
<\/a><\/figure>\n\n\n\nCo se \u00fadr\u017eby WordPressu t\u00fd\u010de, nem\u011bla by se v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b zanedb\u00e1vat. Pod pojmem \u00fadr\u017eba ve spojen\u00ed s WordPressem si v\u011bt\u0161ina vybav\u00ed pouze aktualizace plugin\u016f, t\u00e9mat a j\u00e1dra. <\/p>\n\n\n\n
Aktualizace je v\u0161ak pouze za\u010d\u00e1tek \u00fadr\u017eby. Co a jak bychom m\u011bli udr\u017eovat v optim\u00e1ln\u00edm stavu si uvedeme n\u00ed\u017ee.<\/p>\n\n\n\n
\n- Aktualizace PHP<\/a><\/li>\n\n\n\n
- \u00dadr\u017eba datab\u00e1ze<\/a><\/li>\n\n\n\n
- Oprava nefunk\u010dn\u00edch odkaz\u016f<\/a><\/li>\n\n\n\n
- Pravideln\u00e1 kontrolu funk\u010dnosti webu<\/a><\/li>\n<\/ul>\n\n\n\n
Aktualizace PHP<\/h3>\n\n\n\n
Po del\u0161\u00edm provozov\u00e1n\u00ed webov\u00fdch str\u00e1nek se m\u016f\u017ee pou\u017e\u00edvan\u00e9 PHP postupn\u011b st\u00e1vat zastaral\u00fdm. Probl\u00e9my mohou nastat nap\u0159\u00edklad v p\u0159\u00edpad\u011b, kdy zastaral\u00e9 PHP za\u010dne ztr\u00e1cet kompatibilitu s nov\u011b aktualizovan\u00fdmi pluginy.<\/p>\n\n\n\n
PHP verze se d\u00e1 zjistit v nastaven\u00ed webhostingu, nebo v samotn\u00e9m WordPressu pomoc\u00ed vestav\u011bn\u00e9ho n\u00e1stroje „Zdrav\u00ed webu<\/a>“ v z\u00e1lo\u017ece Informace > Server > Verze PHP<\/a><\/strong>. <\/p>\n\n\n\n\u00dadr\u017eba datab\u00e1ze<\/h3>\n\n\n\n
\u010casem se tabulky datab\u00e1ze mohou naplnit na tolik, \u017ee za\u010dnou zpomalovat cel\u00fd chod webu. Tabulky mohou st\u00e1le obsahovat data z p\u0159ede\u0161l\u00fdch, dnes ji\u017e nepou\u017e\u00edvan\u00fdch \u0161patn\u011b nak\u00f3dovan\u00fdch plugin\u016f. <\/p>\n\n\n\n
\u00dadr\u017eba se d\u00e1 prov\u00e9zt jak manu\u00e1ln\u011b pomoc\u00ed phpMyAdmin, tak pomoc\u00ed n\u011bkter\u00e9ho z WordPress plugin\u016f(WP-Optimize…). Samostatn\u00fd \u010dl\u00e1nek o \u010di\u0161t\u011bn\u00ed datab\u00e1ze najdete zde<\/a>. <\/p>\n\n\n\nOprava nefunk\u010dn\u00edch odkaz\u016f<\/h3>\n\n\n\n
P\u0159i zm\u011bn\u011b URL adresy str\u00e1nek, nebo po odstran\u011bn\u00ed n\u011bkter\u00fdch \u010dl\u00e1nk\u016f se k nim nad\u00e1le mohou vztahovat odkazy, kter\u00e9 se t\u00edmto st\u00e1vaj\u00ed nefunk\u010dn\u00edmi. <\/p>\n\n\n\n
Nefunk\u010dn\u00ed odkazy nad\u00e1le p\u0159esm\u011bruj\u00ed u\u017eivatele na str\u00e1nku s chybovou hl\u00e1\u0161kou 404, co\u017e z hlediska SEO nemus\u00ed b\u00fdt \u00fapln\u011b ide\u00e1ln\u00ed.<\/p>\n\n\n\n
Opravit je lze manu\u00e1ln\u011b, ale na v\u011bt\u0161\u00edch webech se z toho m\u016f\u017ee st\u00e1t nekon\u010den\u00fd boj. Na\u0161t\u011bst\u00ed existuj\u00ed pluginy(Broken Link Checker<\/a>), nebo online slu\u017eby(ahrefs<\/a>…), kter\u00e9 se o opravu a n\u00e1sledn\u00fd monitoring postaraj\u00ed za n\u00e1s. <\/p>\n\n\n\nPravideln\u00e1 kontrolu funk\u010dnosti webu<\/h3>\n\n\n\n
Jak\u00e9koliv aktualizace, nebo zastaral\u00e9 cache mohou webov\u00e9 str\u00e1nky jednodu\u0161e rozhodit. Proto nen\u00ed od v\u011bci web pravideln\u011b kontrolovat a vyhnout se tak potencion\u00e1ln\u00edm nesrovnalostem.<\/p>\n\n\n\n
Z\u00e1v\u011br<\/h2>\n\n\n\n
Tento checklist slou\u017e\u00ed pouze jako pevn\u00fd z\u00e1klad, nebo pom\u016fcka, kter\u00e1 zajist\u00ed, \u017ee p\u0159ed publikac\u00ed obsahu ve WordPressu na nic d\u016fle\u017eit\u00e9ho nezapomeneme.<\/p>\n","protected":false},"excerpt":{"rendered":"
WordPress checklist je v tomto p\u0159\u00edpad\u011b seznam \u00fakol\u016f, kter\u00fdmi se \u0159\u00eddit p\u0159i vytv\u00e1\u0159en\u00ed, nebo b\u011bhem \u00fadr\u017eby WordPressu. Tento kontroln\u00ed seznam m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fd pro spr\u00e1vce webu, a slou\u017eit m\u016f\u017ee jako p\u0159ehledn\u00fd seznam v\u011bc\u00ed, kter\u00e9 jsou na webu pot\u0159eba zajistit. N\u00ed\u017ee si uvedeme jednotliv\u00e9 polo\u017eky, bez kter\u00fdch se dobr\u00fd web neobejde. Web hosting a dom\u00e9na pro<\/p>\n","protected":false},"author":1,"featured_media":7626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-7624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"_links":{"self":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/7624"}],"collection":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/comments?post=7624"}],"version-history":[{"count":0,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/7624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media\/7626"}],"wp:attachment":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media?parent=7624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/categories?post=7624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/tags?post=7624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a><\/figure>\n\n\n\nNen\u00ed nic d\u016fle\u017eit\u011bj\u0161\u00edho, ne\u017e-li spr\u00e1vn\u011b zvolen\u00fd webhosting. Vyb\u00edrat bychom m\u011bli v\u017edy individu\u00e1ln\u011b, podle obs\u00e1hlosti webov\u00fdch str\u00e1nek, ned\u00e1valo by smysl pou\u017e\u00edt stejn\u00fd hosting pro mal\u00fd statick\u00fd web a obs\u00e1hl\u00fd e-shop. <\/p>\n\n\n\n
Dal\u0161\u00edm krokem bude koup\u011b dom\u00e9ny, kter\u00e1 se p\u0159ipoj\u00ed k webhostingu.<\/p>\n\n\n\n
Instalace WordPressu<\/h2>\n\n\n\n<\/a><\/figure>\n\n\n\nNad instalac\u00ed WordPressu nen\u00ed v dne\u0161n\u00ed dob\u011b opravdu nic slo\u017eit\u00e9ho. V\u011bt\u0161inou m\u00e1me na v\u00fdb\u011br dv\u011b mo\u017enosti:<\/p>\n\n\n\n
1) Automatick\u00e1 instalace WordPressu pomoc\u00ed instal\u00e1toru aplikac\u00ed<\/h3>\n\n\n\n
Jednoduch\u00e1 a rychl\u00e1 mo\u017enost, d\u00edky n\u00ed\u017e jsme schopni WP nainstalovat pomoc\u00ed p\u00e1r kliknut\u00ed. Ne v\u0161echny hostingy v\u0161ak tuto volbu umo\u017e\u0148uj\u00ed. V jin\u00e9m p\u0159\u00edpad\u011b lze tedy pou\u017e\u00edt metodu \u010d. 2.<\/p>\n\n\n\n
2) Manu\u00e1ln\u00ed instalace WordPressu pomoc\u00ed FTP<\/h3>\n\n\n\n
Tento zp\u016fsob se m\u016f\u017ee zd\u00e1t o n\u011bco slo\u017eit\u011bj\u0161\u00ed, ale ve fin\u00e1le se nejedn\u00e1 o nic t\u011b\u017ek\u00e9ho. Sta\u010d\u00ed si z origin\u00e1ln\u00edho webu WordPressu st\u00e1hnout ide\u00e1ln\u011b nejnov\u011bj\u0161\u00ed verzi, kterou n\u00e1sledn\u011b nahrajeme na web pomoc\u00ed FTP. <\/p>\n\n\n\n
Jako n\u00e1stroj pro p\u0159enos dat na FTP m\u016f\u017eeme pou\u017e\u00edt nap\u0159\u00edklad program Filezilla<\/a>. Ve\u0161ker\u00e9 \u00fadaje pot\u0159ebn\u00e9 k FTP nalezneme v nastaven\u00ed n\u00e1mi zvolen\u00e9ho webhostingu.<\/p>\n\n\n\nOproti t\u00e9m\u011b\u0159 instantn\u00edmu instal\u00e1toru aplikac\u00ed zabere p\u0159enos dat n\u011bkolik minut.<\/p>\n\n\n\n
Z\u00e1kladn\u00ed nastaven\u00ed WordPressu<\/h2>\n\n\n\n<\/a><\/figure>\n\n\n\nPo \u00fasp\u011b\u0161n\u00e9 instalaci je p\u0159ed jakoukoliv dal\u0161\u00ed \u010dinnost\u00ed d\u016fle\u017eit\u00e9 prov\u00e9zt z\u00e1kladn\u00ed nastaven\u00ed WordPressu. Ty nejd\u016fle\u017eit\u011bj\u0161\u00ed z nich si uvedeme n\u00ed\u017ee:<\/p>\n\n\n\n
\n- Aktivace zabezpe\u010dovac\u00edho certifik\u00e1tu(nej\u010dast\u011bji SSL\/TLS)<\/li>\n\n\n\n
- Odstran\u011bn\u00ed automaticky vytvo\u0159en\u00fdch dat(neaktivn\u00ed \u0161ablony, deaktivovan\u00e9 pluginy, vytvo\u0159en\u00fd p\u0159\u00edsp\u011bvek „Hello World“, uk\u00e1zkov\u00e1 str\u00e1nka)<\/li>\n\n\n\n
- Zm\u011bna aktivn\u00ed \u0161ablony – Vzhled > \u0160ablony<\/strong><\/li>\n\n\n\n
- Zm\u011bna n\u00e1zvu, popisu webu, a emailu administr\u00e1tora – Nastaven\u00ed > Obecn\u00e9<\/strong> <\/li>\n\n\n\n
- Zm\u011bna \u00favodn\u00ed str\u00e1nky a str\u00e1nky s p\u0159\u00edsp\u011bvky: Nastaven\u00ed > Zobrazov\u00e1n\u00ed<\/strong><\/li>\n\n\n\n
- Zm\u011bna n\u00e1zv\u016f v odkazech: Nastaven\u00ed > Trval\u00e9 odkazy<\/strong><\/li>\n\n\n\n
- Instalace a aktivace \u0161ablony <\/li>\n\n\n\n
- Instalace nezbytn\u00fdch WordPress plugin\u016f<\/li>\n\n\n\n
- Vytvo\u0159en\u00ed 404 str\u00e1nky<\/li>\n\n\n\n
- P\u0159id\u00e1n\u00ed faviconu<\/li>\n\n\n\n
- Nastaven\u00ed indexace – Nastaven\u00ed > Zobrazov\u00e1n\u00ed > Dostupnost pro vyhled\u00e1va\u010de<\/strong><\/li>\n\n\n\n
- Custom zm\u011bny v souboru wp-config.php<\/a><\/li>\n\n\n\n
- Kontrola responzivity<\/li>\n\n\n\n
- Testov\u00e1n\u00ed proveden\u00fdch zm\u011bn v popul\u00e1rn\u00edch prohl\u00ed\u017ee\u010d\u00edch<\/li>\n<\/ol>\n\n\n\n
WordPress \u0161ablona – stavebn\u00ed k\u00e1men WordPressu<\/h2>\n\n\n\n<\/a><\/figure>\n\n\n\nPokud jsme \u00fasp\u011b\u0161n\u011b provedli nastaven\u00ed a zabezpe\u010den\u00ed webu, m\u016f\u017eeme se vrhnout na v\u00fdb\u011br samotn\u00e9 \u0161ablony. Zde z\u00e1le\u017e\u00ed pouze na n\u00e1s, jak kvalitn\u00ed web chceme m\u00edt, proto\u017ee \u0161ablona je dost mo\u017en\u00e1 ta nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc ze v\u0161ech. <\/p>\n\n\n\n
Pokud m\u00e1me velk\u00e9 rozpo\u010dty, nen\u00ed na \u0161kodu naprogramovat \u0161ablonu vlastn\u00ed na m\u00edru dle pou\u017e\u00edvan\u00fdch slu\u017eeb na webu. <\/p>\n\n\n\n
V jin\u00fdch p\u0159\u00edpadech lze vyu\u017e\u00edt ji\u017e p\u0159edem vytvo\u0159en\u00e9 \u0161ablony, kter\u00e9 ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f vytv\u00e1\u0159ej\u00ed hromadu zbyte\u010dn\u00e9ho k\u00f3du a zpomaluj\u00ed t\u00edm chod cel\u00e9ho webu.<\/p>\n\n\n\n
Posledn\u00ed mo\u017enost\u00ed je pou\u017eit\u00ed builder\u016f, pomoc\u00ed kter\u00e9ho web postav\u00edme sv\u00e9pomoc\u00ed. Zde op\u011bt z\u00e1le\u017e\u00ed na spr\u00e1vn\u00e9m v\u00fdb\u011bru. <\/p>\n\n\n\n
Souhrn zaj\u00edmav\u00fdch WordPress \u0161ablon najdete zde<\/a>.<\/p>\n\n\n\nZabezpe\u010den\u00ed WordPressu – \u00fa\u010dinn\u00e1 ochrana p\u0159ed \u00fato\u010dn\u00edky<\/h2>\n\n\n\n<\/a><\/figure>\n\n\n\nJakmile jsme web nastavili, nezb\u00fdv\u00e1 n\u00e1m nic jin\u00e9ho, ne\u017e jej \u0159\u00e1dn\u011b zabezpe\u010dit. Kv\u016fli obl\u00edbenosti a \u010dast\u00e9mu pou\u017e\u00edv\u00e1n\u00ed WordPressu jsou weby pou\u017e\u00edvan\u00e9 tento CMS syst\u00e9m \u010dasto pod \u00fatoky hacker\u016f. <\/p>\n\n\n\n
Pokud se budeme \u0159\u00eddit n\u00e1sleduj\u00edc\u00edm checklistem, m\u016f\u017eeme t\u011bmto \u00fatok\u016fm l\u00e9pe odol\u00e1vat. <\/p>\n\n\n\n
\n- Pravideln\u00e1 aktualizace WP, plugin\u016f a t\u00e9mat<\/li>\n\n\n\n
- Odstran\u011bn\u00ed nepou\u017e\u00edvan\u00fdch t\u00e9mat a plugin\u016f<\/li>\n\n\n\n
- Odstran\u011bn\u00ed u\u017eivatele admin<\/li>\n\n\n\n
- Zm\u011bna prefixu WP tabulek<\/li>\n\n\n\n
- Zak\u00e1z\u00e1n\u00ed proch\u00e1zen\u00ed a indexace slo\u017eek – nap\u0159\u00edklad vas-web\/wp-content\/uploads<\/li>\n\n\n\n
- Zabezpe\u010den\u00ed p\u0159ihla\u0161ovac\u00edho WP formul\u00e1\u0159e nap\u0159\u00edklad pomoc\u00ed reCAPTCHA<\/a><\/li>\n\n\n\n
- Zm\u011bna p\u0159ihla\u0161ovac\u00ed URL nap\u0159\u00edklad pomoc\u00ed pluginu<\/a><\/li>\n\n\n\n
- Odebr\u00e1n\u00ed verze WordPressu z k\u00f3du webu<\/li>\n\n\n\n
- Dvoufaktorov\u00e9 p\u0159ihl\u00e1\u0161en\u00ed – doporu\u010duji Google Authenticator<\/a><\/li>\n\n\n\n
- Security Headers – sv\u016fj web si m\u016f\u017eete zkontrolovat zde<\/a><\/li>\n\n\n\n
- Pou\u017eit\u00ed antiSPAM syst\u00e9mu<\/li>\n\n\n\n
- Komplexn\u00ed plugin pro zabezpe\u010den\u00ed webu – WordFence, iThemes Security, ShieldSecurity\u2026<\/li>\n<\/ol>\n\n\n\n
V\u00edce naleznete ve Velk\u00e9m pr\u016fvodci bezpe\u010dnost\u00ed WordPressu<\/a>.<\/p>\n\n\n\nWordPress SEO – optimalizace pro vyhled\u00e1va\u010de<\/h2>\n\n\n\n<\/a><\/figure>\n\n\n\nSEO, neboli Search Engine Optimization je optimalizace pro vyhled\u00e1va\u010de. Pomoc\u00ed spr\u00e1vn\u00e9 optimalizace pro vyhled\u00e1va\u010de m\u016f\u017ee n\u00e1\u0161 web z\u00edskat v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f a potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f vlivem organick\u00e9 n\u00e1v\u0161t\u011bvnosti. <\/p>\n\n\n\n
\u010c\u00edm lep\u0161\u00ed m\u00e1 web SEO, t\u00edm je v\u011bt\u0161\u00ed \u0161ance na zobrazen\u00ed webu ve vy\u0161\u0161\u00edch pozic\u00edch ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed(SERP).<\/p>\n\n\n\n
N\u00ed\u017ee si uk\u00e1\u017eeme z\u00e1kladn\u00ed SEO checklist:<\/p>\n\n\n\n
\n- Ka\u017ed\u00e1 str\u00e1nka a p\u0159\u00edsp\u011bvek na webu my m\u011bl obsahovat pouze jeden nadpis \u00farovn\u011b H1 a sv\u016fj unik\u00e1tn\u00ed nadpis<\/li>\n\n\n\n
- Kontrola funk\u010dnosti odkaz\u016f na webu<\/li>\n\n\n\n
- Po odstran\u011bn\u00ed obsahu p\u0159idat p\u0159esm\u011brov\u00e1n\u00ed na nov\u00fd odkaz<\/li>\n\n\n\n
- Dopln\u011bn\u00ed ALT tag\u016f k jednotliv\u00fdm m\u00e9di\u00edm na webu<\/li>\n\n\n\n
- Instalace WP pluginu pro SEO – nej\u010dast\u011bji Yoast, nebo RankMath<\/a><\/li>\n\n\n\n
- Ka\u017ed\u00e1 str\u00e1nka by m\u011bla m\u00edt spr\u00e1vn\u011b nastaven\u00fd meta nadpis a meta popisek<\/li>\n\n\n\n
- Tvorba Sitemapy<\/li>\n\n\n\n
- Propojen\u00ed webu s Google konzol\u00ed<\/a> a Bing Webmasters tool<\/a> pro spr\u00e1vn\u00e9 nastaven\u00ed indexace<\/li>\n\n\n\n
- Manu\u00e1ln\u00ed p\u0159id\u00e1n\u00ed str\u00e1nek do Seznamu zde<\/a><\/li>\n<\/ol>\n\n\n\n
Analytika a monitorov\u00e1n\u00ed – v\u011bt\u0161\u00ed p\u0159ehlednost nad webem<\/h2>\n\n\n\n<\/a><\/figure>\n\n\n\nVytvo\u0159ili jsme web, a posledn\u00ed co n\u00e1m zb\u00fdv\u00e1 je monitoring a m\u011b\u0159en\u00ed jeho n\u00e1v\u0161t\u011bvnosti. D\u00edky m\u011b\u0159en\u00ed z\u00edsk\u00e1me ur\u010dit\u00fd nadhled nad \u00fasp\u011b\u0161nost\u00ed webu a pomoc\u00ed monitoringu n\u00e1m neunikne sebemen\u0161\u00ed detail.<\/p>\n\n\n\n
\n- Google analytics<\/a><\/li>\n\n\n\n
- Monitoring 404 – lze nastavit nap\u0159. v pluginu RankMath<\/li>\n\n\n\n
- Monitoring nefunk\u010dn\u00edch odkaz\u016f<\/li>\n\n\n\n
- Dal\u0161\u00ed zp\u016fsoby sledov\u00e1n\u00ed pohybu u\u017eivatel\u016f – Hotjar…<\/li>\n<\/ol>\n\n\n\n
Rychlost WordPressu – pro lep\u0161\u00ed konverze<\/h2>\n\n\n\n<\/a><\/figure>\n\n\n\nRychlost je jedn\u00edm z hlavn\u00edch pil\u00ed\u0159\u016f \u00fasp\u011b\u0161n\u00e9ho WordPress webu. Zrychlen\u00edm m\u016f\u017eeme na web p\u0159iv\u00e9zt v\u00edce u\u017eivatel\u016f a zlep\u0161it pozici webu ve vyhled\u00e1va\u010d\u00edch. <\/p>\n\n\n\n
Nejd\u016fle\u017eit\u011bj\u0161\u00ed je volba spr\u00e1vn\u00e9ho hostingu a \u0161ablony. Tyto dv\u011b v\u011bci bychom si m\u011bli ujasnit je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm jak\u00e9koliv dal\u0161\u00ed pr\u00e1ce. Dal\u0161\u00ed d\u016fle\u017eit\u00e1 nastaven\u00ed spojen\u00e1 s rychlost\u00ed si uvedeme v bodech:<\/p>\n\n\n\n
\n- Smaz\u00e1n\u00ed neaktivn\u00edch t\u00e9mat a plugin\u016f<\/li>\n\n\n\n
- Optimalizace obr\u00e1zk\u016f\n
\n- P\u0159evod do form\u00e1t\u016f jako je .webP, .svg…<\/li>\n\n\n\n
- Zmen\u0161en\u00ed velikosti online: TinyPng<\/a>, Optimizilla<\/a>… <\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Caching – vytvo\u0159\u00ed „kopii“ webu, kterou ulo\u017e\u00ed do mezipam\u011bti. M\u00e1 za n\u00e1sledek rychlej\u0161\u00ed na\u010dten\u00ed webu.\n
\n- Caching se d\u00e1 prov\u00e9zt v nastaven\u00ed n\u011bkter\u00fdch \u0161ablon, nebo pomoc\u00ed pluginu<\/a>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Minifikace HTML, CSS a JS<\/a><\/li>\n\n\n\n
- Aktualizace PHP verze webu<\/a><\/li>\n\n\n\n
- Omezen\u00ed slu\u017eeb t\u0159et\u00ed strany<\/a><\/li>\n<\/ul>\n\n\n\n
Jak n\u00e1kladn\u00e9 se m\u016f\u017ee st\u00e1t zrychlen\u00ed WordPress webu se do\u010dtete zde<\/a>.<\/p>\n\n\n\n\u00dadr\u017eba WordPressu – prevence probl\u00e9m\u016f<\/h2>\n\n\n\n<\/a><\/figure>\n\n\n\nCo se \u00fadr\u017eby WordPressu t\u00fd\u010de, nem\u011bla by se v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b zanedb\u00e1vat. Pod pojmem \u00fadr\u017eba ve spojen\u00ed s WordPressem si v\u011bt\u0161ina vybav\u00ed pouze aktualizace plugin\u016f, t\u00e9mat a j\u00e1dra. <\/p>\n\n\n\n
Aktualizace je v\u0161ak pouze za\u010d\u00e1tek \u00fadr\u017eby. Co a jak bychom m\u011bli udr\u017eovat v optim\u00e1ln\u00edm stavu si uvedeme n\u00ed\u017ee.<\/p>\n\n\n\n
\n- Aktualizace PHP<\/a><\/li>\n\n\n\n
- \u00dadr\u017eba datab\u00e1ze<\/a><\/li>\n\n\n\n
- Oprava nefunk\u010dn\u00edch odkaz\u016f<\/a><\/li>\n\n\n\n
- Pravideln\u00e1 kontrolu funk\u010dnosti webu<\/a><\/li>\n<\/ul>\n\n\n\n
Aktualizace PHP<\/h3>\n\n\n\n
Po del\u0161\u00edm provozov\u00e1n\u00ed webov\u00fdch str\u00e1nek se m\u016f\u017ee pou\u017e\u00edvan\u00e9 PHP postupn\u011b st\u00e1vat zastaral\u00fdm. Probl\u00e9my mohou nastat nap\u0159\u00edklad v p\u0159\u00edpad\u011b, kdy zastaral\u00e9 PHP za\u010dne ztr\u00e1cet kompatibilitu s nov\u011b aktualizovan\u00fdmi pluginy.<\/p>\n\n\n\n
PHP verze se d\u00e1 zjistit v nastaven\u00ed webhostingu, nebo v samotn\u00e9m WordPressu pomoc\u00ed vestav\u011bn\u00e9ho n\u00e1stroje „Zdrav\u00ed webu<\/a>“ v z\u00e1lo\u017ece Informace > Server > Verze PHP<\/a><\/strong>. <\/p>\n\n\n\n\u00dadr\u017eba datab\u00e1ze<\/h3>\n\n\n\n
\u010casem se tabulky datab\u00e1ze mohou naplnit na tolik, \u017ee za\u010dnou zpomalovat cel\u00fd chod webu. Tabulky mohou st\u00e1le obsahovat data z p\u0159ede\u0161l\u00fdch, dnes ji\u017e nepou\u017e\u00edvan\u00fdch \u0161patn\u011b nak\u00f3dovan\u00fdch plugin\u016f. <\/p>\n\n\n\n
\u00dadr\u017eba se d\u00e1 prov\u00e9zt jak manu\u00e1ln\u011b pomoc\u00ed phpMyAdmin, tak pomoc\u00ed n\u011bkter\u00e9ho z WordPress plugin\u016f(WP-Optimize…). Samostatn\u00fd \u010dl\u00e1nek o \u010di\u0161t\u011bn\u00ed datab\u00e1ze najdete zde<\/a>. <\/p>\n\n\n\nOprava nefunk\u010dn\u00edch odkaz\u016f<\/h3>\n\n\n\n
P\u0159i zm\u011bn\u011b URL adresy str\u00e1nek, nebo po odstran\u011bn\u00ed n\u011bkter\u00fdch \u010dl\u00e1nk\u016f se k nim nad\u00e1le mohou vztahovat odkazy, kter\u00e9 se t\u00edmto st\u00e1vaj\u00ed nefunk\u010dn\u00edmi. <\/p>\n\n\n\n
Nefunk\u010dn\u00ed odkazy nad\u00e1le p\u0159esm\u011bruj\u00ed u\u017eivatele na str\u00e1nku s chybovou hl\u00e1\u0161kou 404, co\u017e z hlediska SEO nemus\u00ed b\u00fdt \u00fapln\u011b ide\u00e1ln\u00ed.<\/p>\n\n\n\n
Opravit je lze manu\u00e1ln\u011b, ale na v\u011bt\u0161\u00edch webech se z toho m\u016f\u017ee st\u00e1t nekon\u010den\u00fd boj. Na\u0161t\u011bst\u00ed existuj\u00ed pluginy(Broken Link Checker<\/a>), nebo online slu\u017eby(ahrefs<\/a>…), kter\u00e9 se o opravu a n\u00e1sledn\u00fd monitoring postaraj\u00ed za n\u00e1s. <\/p>\n\n\n\nPravideln\u00e1 kontrolu funk\u010dnosti webu<\/h3>\n\n\n\n
Jak\u00e9koliv aktualizace, nebo zastaral\u00e9 cache mohou webov\u00e9 str\u00e1nky jednodu\u0161e rozhodit. Proto nen\u00ed od v\u011bci web pravideln\u011b kontrolovat a vyhnout se tak potencion\u00e1ln\u00edm nesrovnalostem.<\/p>\n\n\n\n
Z\u00e1v\u011br<\/h2>\n\n\n\n
Tento checklist slou\u017e\u00ed pouze jako pevn\u00fd z\u00e1klad, nebo pom\u016fcka, kter\u00e1 zajist\u00ed, \u017ee p\u0159ed publikac\u00ed obsahu ve WordPressu na nic d\u016fle\u017eit\u00e9ho nezapomeneme.<\/p>\n","protected":false},"excerpt":{"rendered":"
WordPress checklist je v tomto p\u0159\u00edpad\u011b seznam \u00fakol\u016f, kter\u00fdmi se \u0159\u00eddit p\u0159i vytv\u00e1\u0159en\u00ed, nebo b\u011bhem \u00fadr\u017eby WordPressu. Tento kontroln\u00ed seznam m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fd pro spr\u00e1vce webu, a slou\u017eit m\u016f\u017ee jako p\u0159ehledn\u00fd seznam v\u011bc\u00ed, kter\u00e9 jsou na webu pot\u0159eba zajistit. N\u00ed\u017ee si uvedeme jednotliv\u00e9 polo\u017eky, bez kter\u00fdch se dobr\u00fd web neobejde. Web hosting a dom\u00e9na pro<\/p>\n","protected":false},"author":1,"featured_media":7626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-7624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"_links":{"self":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/7624"}],"collection":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/comments?post=7624"}],"version-history":[{"count":0,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/7624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media\/7626"}],"wp:attachment":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media?parent=7624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/categories?post=7624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/tags?post=7624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a><\/figure>\n\n\n\nNad instalac\u00ed WordPressu nen\u00ed v dne\u0161n\u00ed dob\u011b opravdu nic slo\u017eit\u00e9ho. V\u011bt\u0161inou m\u00e1me na v\u00fdb\u011br dv\u011b mo\u017enosti:<\/p>\n\n\n\n
1) Automatick\u00e1 instalace WordPressu pomoc\u00ed instal\u00e1toru aplikac\u00ed<\/h3>\n\n\n\n
Jednoduch\u00e1 a rychl\u00e1 mo\u017enost, d\u00edky n\u00ed\u017e jsme schopni WP nainstalovat pomoc\u00ed p\u00e1r kliknut\u00ed. Ne v\u0161echny hostingy v\u0161ak tuto volbu umo\u017e\u0148uj\u00ed. V jin\u00e9m p\u0159\u00edpad\u011b lze tedy pou\u017e\u00edt metodu \u010d. 2.<\/p>\n\n\n\n
2) Manu\u00e1ln\u00ed instalace WordPressu pomoc\u00ed FTP<\/h3>\n\n\n\n
Tento zp\u016fsob se m\u016f\u017ee zd\u00e1t o n\u011bco slo\u017eit\u011bj\u0161\u00ed, ale ve fin\u00e1le se nejedn\u00e1 o nic t\u011b\u017ek\u00e9ho. Sta\u010d\u00ed si z origin\u00e1ln\u00edho webu WordPressu st\u00e1hnout ide\u00e1ln\u011b nejnov\u011bj\u0161\u00ed verzi, kterou n\u00e1sledn\u011b nahrajeme na web pomoc\u00ed FTP. <\/p>\n\n\n\n
Jako n\u00e1stroj pro p\u0159enos dat na FTP m\u016f\u017eeme pou\u017e\u00edt nap\u0159\u00edklad program Filezilla<\/a>. Ve\u0161ker\u00e9 \u00fadaje pot\u0159ebn\u00e9 k FTP nalezneme v nastaven\u00ed n\u00e1mi zvolen\u00e9ho webhostingu.<\/p>\n\n\n\n Oproti t\u00e9m\u011b\u0159 instantn\u00edmu instal\u00e1toru aplikac\u00ed zabere p\u0159enos dat n\u011bkolik minut.<\/p>\n\n\n\n Po \u00fasp\u011b\u0161n\u00e9 instalaci je p\u0159ed jakoukoliv dal\u0161\u00ed \u010dinnost\u00ed d\u016fle\u017eit\u00e9 prov\u00e9zt z\u00e1kladn\u00ed nastaven\u00ed WordPressu. Ty nejd\u016fle\u017eit\u011bj\u0161\u00ed z nich si uvedeme n\u00ed\u017ee:<\/p>\n\n\n\n Pokud jsme \u00fasp\u011b\u0161n\u011b provedli nastaven\u00ed a zabezpe\u010den\u00ed webu, m\u016f\u017eeme se vrhnout na v\u00fdb\u011br samotn\u00e9 \u0161ablony. Zde z\u00e1le\u017e\u00ed pouze na n\u00e1s, jak kvalitn\u00ed web chceme m\u00edt, proto\u017ee \u0161ablona je dost mo\u017en\u00e1 ta nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc ze v\u0161ech. <\/p>\n\n\n\n Pokud m\u00e1me velk\u00e9 rozpo\u010dty, nen\u00ed na \u0161kodu naprogramovat \u0161ablonu vlastn\u00ed na m\u00edru dle pou\u017e\u00edvan\u00fdch slu\u017eeb na webu. <\/p>\n\n\n\n V jin\u00fdch p\u0159\u00edpadech lze vyu\u017e\u00edt ji\u017e p\u0159edem vytvo\u0159en\u00e9 \u0161ablony, kter\u00e9 ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f vytv\u00e1\u0159ej\u00ed hromadu zbyte\u010dn\u00e9ho k\u00f3du a zpomaluj\u00ed t\u00edm chod cel\u00e9ho webu.<\/p>\n\n\n\n Posledn\u00ed mo\u017enost\u00ed je pou\u017eit\u00ed builder\u016f, pomoc\u00ed kter\u00e9ho web postav\u00edme sv\u00e9pomoc\u00ed. Zde op\u011bt z\u00e1le\u017e\u00ed na spr\u00e1vn\u00e9m v\u00fdb\u011bru. <\/p>\n\n\n\n Souhrn zaj\u00edmav\u00fdch WordPress \u0161ablon najdete zde<\/a>.<\/p>\n\n\n\n Jakmile jsme web nastavili, nezb\u00fdv\u00e1 n\u00e1m nic jin\u00e9ho, ne\u017e jej \u0159\u00e1dn\u011b zabezpe\u010dit. Kv\u016fli obl\u00edbenosti a \u010dast\u00e9mu pou\u017e\u00edv\u00e1n\u00ed WordPressu jsou weby pou\u017e\u00edvan\u00e9 tento CMS syst\u00e9m \u010dasto pod \u00fatoky hacker\u016f. <\/p>\n\n\n\n Pokud se budeme \u0159\u00eddit n\u00e1sleduj\u00edc\u00edm checklistem, m\u016f\u017eeme t\u011bmto \u00fatok\u016fm l\u00e9pe odol\u00e1vat. <\/p>\n\n\n\n V\u00edce naleznete ve Velk\u00e9m pr\u016fvodci bezpe\u010dnost\u00ed WordPressu<\/a>.<\/p>\n\n\n\n SEO, neboli Search Engine Optimization je optimalizace pro vyhled\u00e1va\u010de. Pomoc\u00ed spr\u00e1vn\u00e9 optimalizace pro vyhled\u00e1va\u010de m\u016f\u017ee n\u00e1\u0161 web z\u00edskat v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f a potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f vlivem organick\u00e9 n\u00e1v\u0161t\u011bvnosti. <\/p>\n\n\n\n \u010c\u00edm lep\u0161\u00ed m\u00e1 web SEO, t\u00edm je v\u011bt\u0161\u00ed \u0161ance na zobrazen\u00ed webu ve vy\u0161\u0161\u00edch pozic\u00edch ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed(SERP).<\/p>\n\n\n\n N\u00ed\u017ee si uk\u00e1\u017eeme z\u00e1kladn\u00ed SEO checklist:<\/p>\n\n\n\n Vytvo\u0159ili jsme web, a posledn\u00ed co n\u00e1m zb\u00fdv\u00e1 je monitoring a m\u011b\u0159en\u00ed jeho n\u00e1v\u0161t\u011bvnosti. D\u00edky m\u011b\u0159en\u00ed z\u00edsk\u00e1me ur\u010dit\u00fd nadhled nad \u00fasp\u011b\u0161nost\u00ed webu a pomoc\u00ed monitoringu n\u00e1m neunikne sebemen\u0161\u00ed detail.<\/p>\n\n\n\n Rychlost je jedn\u00edm z hlavn\u00edch pil\u00ed\u0159\u016f \u00fasp\u011b\u0161n\u00e9ho WordPress webu. Zrychlen\u00edm m\u016f\u017eeme na web p\u0159iv\u00e9zt v\u00edce u\u017eivatel\u016f a zlep\u0161it pozici webu ve vyhled\u00e1va\u010d\u00edch. <\/p>\n\n\n\n Nejd\u016fle\u017eit\u011bj\u0161\u00ed je volba spr\u00e1vn\u00e9ho hostingu a \u0161ablony. Tyto dv\u011b v\u011bci bychom si m\u011bli ujasnit je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm jak\u00e9koliv dal\u0161\u00ed pr\u00e1ce. Dal\u0161\u00ed d\u016fle\u017eit\u00e1 nastaven\u00ed spojen\u00e1 s rychlost\u00ed si uvedeme v bodech:<\/p>\n\n\n\n Jak n\u00e1kladn\u00e9 se m\u016f\u017ee st\u00e1t zrychlen\u00ed WordPress webu se do\u010dtete zde<\/a>.<\/p>\n\n\n\n Co se \u00fadr\u017eby WordPressu t\u00fd\u010de, nem\u011bla by se v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b zanedb\u00e1vat. Pod pojmem \u00fadr\u017eba ve spojen\u00ed s WordPressem si v\u011bt\u0161ina vybav\u00ed pouze aktualizace plugin\u016f, t\u00e9mat a j\u00e1dra. <\/p>\n\n\n\n Aktualizace je v\u0161ak pouze za\u010d\u00e1tek \u00fadr\u017eby. Co a jak bychom m\u011bli udr\u017eovat v optim\u00e1ln\u00edm stavu si uvedeme n\u00ed\u017ee.<\/p>\n\n\n\n Po del\u0161\u00edm provozov\u00e1n\u00ed webov\u00fdch str\u00e1nek se m\u016f\u017ee pou\u017e\u00edvan\u00e9 PHP postupn\u011b st\u00e1vat zastaral\u00fdm. Probl\u00e9my mohou nastat nap\u0159\u00edklad v p\u0159\u00edpad\u011b, kdy zastaral\u00e9 PHP za\u010dne ztr\u00e1cet kompatibilitu s nov\u011b aktualizovan\u00fdmi pluginy.<\/p>\n\n\n\n PHP verze se d\u00e1 zjistit v nastaven\u00ed webhostingu, nebo v samotn\u00e9m WordPressu pomoc\u00ed vestav\u011bn\u00e9ho n\u00e1stroje „Zdrav\u00ed webu<\/a>“ v z\u00e1lo\u017ece Informace > Server > Verze PHP<\/a><\/strong>. <\/p>\n\n\n\n \u010casem se tabulky datab\u00e1ze mohou naplnit na tolik, \u017ee za\u010dnou zpomalovat cel\u00fd chod webu. Tabulky mohou st\u00e1le obsahovat data z p\u0159ede\u0161l\u00fdch, dnes ji\u017e nepou\u017e\u00edvan\u00fdch \u0161patn\u011b nak\u00f3dovan\u00fdch plugin\u016f. <\/p>\n\n\n\n \u00dadr\u017eba se d\u00e1 prov\u00e9zt jak manu\u00e1ln\u011b pomoc\u00ed phpMyAdmin, tak pomoc\u00ed n\u011bkter\u00e9ho z WordPress plugin\u016f(WP-Optimize…). Samostatn\u00fd \u010dl\u00e1nek o \u010di\u0161t\u011bn\u00ed datab\u00e1ze najdete zde<\/a>. <\/p>\n\n\n\n P\u0159i zm\u011bn\u011b URL adresy str\u00e1nek, nebo po odstran\u011bn\u00ed n\u011bkter\u00fdch \u010dl\u00e1nk\u016f se k nim nad\u00e1le mohou vztahovat odkazy, kter\u00e9 se t\u00edmto st\u00e1vaj\u00ed nefunk\u010dn\u00edmi. <\/p>\n\n\n\n Nefunk\u010dn\u00ed odkazy nad\u00e1le p\u0159esm\u011bruj\u00ed u\u017eivatele na str\u00e1nku s chybovou hl\u00e1\u0161kou 404, co\u017e z hlediska SEO nemus\u00ed b\u00fdt \u00fapln\u011b ide\u00e1ln\u00ed.<\/p>\n\n\n\n Opravit je lze manu\u00e1ln\u011b, ale na v\u011bt\u0161\u00edch webech se z toho m\u016f\u017ee st\u00e1t nekon\u010den\u00fd boj. Na\u0161t\u011bst\u00ed existuj\u00ed pluginy(Broken Link Checker<\/a>), nebo online slu\u017eby(ahrefs<\/a>…), kter\u00e9 se o opravu a n\u00e1sledn\u00fd monitoring postaraj\u00ed za n\u00e1s. <\/p>\n\n\n\n Jak\u00e9koliv aktualizace, nebo zastaral\u00e9 cache mohou webov\u00e9 str\u00e1nky jednodu\u0161e rozhodit. Proto nen\u00ed od v\u011bci web pravideln\u011b kontrolovat a vyhnout se tak potencion\u00e1ln\u00edm nesrovnalostem.<\/p>\n\n\n\n Tento checklist slou\u017e\u00ed pouze jako pevn\u00fd z\u00e1klad, nebo pom\u016fcka, kter\u00e1 zajist\u00ed, \u017ee p\u0159ed publikac\u00ed obsahu ve WordPressu na nic d\u016fle\u017eit\u00e9ho nezapomeneme.<\/p>\n","protected":false},"excerpt":{"rendered":" WordPress checklist je v tomto p\u0159\u00edpad\u011b seznam \u00fakol\u016f, kter\u00fdmi se \u0159\u00eddit p\u0159i vytv\u00e1\u0159en\u00ed, nebo b\u011bhem \u00fadr\u017eby WordPressu. Tento kontroln\u00ed seznam m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fd pro spr\u00e1vce webu, a slou\u017eit m\u016f\u017ee jako p\u0159ehledn\u00fd seznam v\u011bc\u00ed, kter\u00e9 jsou na webu pot\u0159eba zajistit. N\u00ed\u017ee si uvedeme jednotliv\u00e9 polo\u017eky, bez kter\u00fdch se dobr\u00fd web neobejde. Web hosting a dom\u00e9na pro<\/p>\n","protected":false},"author":1,"featured_media":7626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-7624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"_links":{"self":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/7624"}],"collection":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/comments?post=7624"}],"version-history":[{"count":0,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/posts\/7624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media\/7626"}],"wp:attachment":[{"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/media?parent=7624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/categories?post=7624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affinite.io\/cs\/wp-json\/wp\/v2\/tags?post=7624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Z\u00e1kladn\u00ed nastaven\u00ed WordPressu<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n\n
WordPress \u0161ablona – stavebn\u00ed k\u00e1men WordPressu<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\nZabezpe\u010den\u00ed WordPressu – \u00fa\u010dinn\u00e1 ochrana p\u0159ed \u00fato\u010dn\u00edky<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n\n
WordPress SEO – optimalizace pro vyhled\u00e1va\u010de<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n\n
Analytika a monitorov\u00e1n\u00ed – v\u011bt\u0161\u00ed p\u0159ehlednost nad webem<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n\n
Rychlost WordPressu – pro lep\u0161\u00ed konverze<\/h2>\n\n\n\n
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\n
\n
\u00dadr\u017eba WordPressu – prevence probl\u00e9m\u016f<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n\n
Aktualizace PHP<\/h3>\n\n\n\n
\u00dadr\u017eba datab\u00e1ze<\/h3>\n\n\n\n
Oprava nefunk\u010dn\u00edch odkaz\u016f<\/h3>\n\n\n\n
Pravideln\u00e1 kontrolu funk\u010dnosti webu<\/h3>\n\n\n\n
Z\u00e1v\u011br<\/h2>\n\n\n\n