{"id":8378,"date":"2024-03-27T04:44:39","date_gmt":"2024-03-27T04:44:39","guid":{"rendered":"https:\/\/musilda.cz\/?p=8378"},"modified":"2024-03-27T04:44:39","modified_gmt":"2024-03-27T04:44:39","slug":"konec-podpory-cookies-tretich-stran-jak-se-na-to-pripravit","status":"publish","type":"post","link":"https:\/\/affinite.io\/cs\/konec-podpory-cookies-tretich-stran-jak-se-na-to-pripravit\/","title":{"rendered":"Konec podpory cookies t\u0159et\u00edch stran – jak se na to p\u0159ipravit?"},"content":{"rendered":"\n

Po mnoho let se vyu\u017e\u00edvaj\u00ed cookies ke sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek nap\u0159\u00ed\u010d cel\u00fdm internetem. To pom\u00e1h\u00e1 p\u0159edev\u0161\u00edm market\u00e9r\u016fm, kte\u0159\u00ed se sna\u017e\u00ed dos\u00e1hnout lep\u0161\u00edch konverz\u00ed t\u00edm, \u017ee c\u00edl\u00ed reklamy na spr\u00e1vn\u00e9 publikum. \u010casem se v\u0161ak pro pot\u0159eby zachov\u00e1n\u00ed soukrom\u00ed bezpe\u010dnosti <\/strong>u\u017eivatel\u016f p\u0159ijalo n\u011bkolik z\u00e1kon\u016f o ochran\u011b soukrom\u00ed.<\/p>\n\n\n\n

B\u011b\u017en\u00ed u\u017eivatel\u00e9 mohou j\u00e1sat nad t\u00edm, \u017ee se zbav\u00ed online stalkingu<\/strong>. Market\u00e9\u0159i pak maj\u00ed o probl\u00e9m nav\u00edc. Jedn\u00edm z n\u00e1sledk\u016f m\u016f\u017ee b\u00fdt nap\u0159\u00edklad sn\u00ed\u017een\u00ed p\u0159\u00edjm\u016f <\/strong>z reklamy na webov\u00fdch str\u00e1nk\u00e1ch. Na\u0161t\u011bst\u00ed existuje \u0159e\u0161en\u00ed, jak i nad\u00e1le pou\u017e\u00edvat slu\u017eby t\u0159et\u00edch stran bez poru\u0161ov\u00e1n\u00ed z\u00e1sad.<\/p>\n\n\n\n

Co to jsou cookies?<\/h2>\n\n\n\n
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Cookies <\/strong>jsou kr\u00e1tk\u00e9 textov\u00e9 soubory, kter\u00e9 jsou vytvo\u0159eny webov\u00fdm serverem, a ukl\u00e1daj\u00ed se do na\u0161eho po\u010d\u00edta\u010de prost\u0159ednictv\u00edm internetov\u00e9ho prohl\u00ed\u017ee\u010de (Chrome, Opera, Safari…).<\/p>\n\n\n\n

Cookies umo\u017e\u0148uj\u00ed ukl\u00e1dat data <\/strong>o jednotliv\u00fdch u\u017eivatel\u00edch. Pokud u\u017eivatel op\u011btovn\u011b dan\u00fd web nav\u0161t\u00edv\u00ed, cookies zjist\u00ed, o jak\u00e9ho u\u017eivatele se jedn\u00e1, a poskytne relativn\u00ed data, kter\u00e1 zjednodu\u0161\u00ed interakce na webu.<\/p>\n\n\n\n

Typick\u00fdm p\u0159\u00edkladem m\u016f\u017ee b\u00fdt op\u011btovn\u00e1 n\u00e1v\u0161t\u011bva emailov\u00e9 schr\u00e1nky na Seznamu, kdy se n\u00e1m automaticky p\u0159edvypln\u00ed p\u0159ihla\u0161ovac\u00ed formul\u00e1\u0159 na\u0161imi \u00fadaji. Cookies tedy mohou u\u0161et\u0159it \u010das a p\u0159izp\u016fsobit web pro pot\u0159eby ka\u017ed\u00e9ho u\u017eivatele. <\/p>\n\n\n\n

Krom\u011b toho se cookies pou\u017e\u00edvaj\u00ed pro r\u016fzn\u00e9 analytick\u00e9 a jin\u00e9 m\u011b\u0159\u00edc\u00ed n\u00e1stroje, bez kter\u00fdch by se market\u00e9\u0159i jen t\u011b\u017eko obe\u0161li.<\/p>\n\n\n\n

Cookies se v z\u00e1sad\u011b d\u011bl\u00ed na dv\u011b skupiny:<\/p>\n\n\n\n